Virtual Content Studio Product Owner

Diageo; London; On-site; GBP 70,000 - 90,000; Full time

Job summary

Join a leading company as a Virtual Content Studio Product Owner where you'll drive the strategy and evolution of marketing technologies. With a focus on AI-based content production, you will lead cross-functional teams and ensure product alignment with business goals. The role demands an analytical mindset, strong program management skills, and the ability to inspire change in a collaborative environment. Flexibility in working hours and a competitive rewards package are just the start of what we offer at Diageo.

Benefits

Modern work life balance policies

Annual bonus

Share options

Qualifications

• 8+ years experience in marketing, preferably in content and/or technology.
• Strong track record of leading cross-functional teams.
• Ability to work in agile environments.

Responsibilities

• Accountability for the full Virtual Content Studio product lifecycle.
• Define and communicate product vision, strategy, and roadmaps.
• Lead teams to drive product adoption and resolve blockers.

Skills

Critical Thinking

Program Management

Strong Communication

Analytical Skills

Change Management

Education

Bachelor's or Master's degree

Job description

Job Description :

Job Title: Virtual Content Studio Product Owner

Location: 1HQ

Type of contract: full-time, permanent

About the Function:

In CDT, our objective is to provide world-class consumer experiences that drive brand & business growth – whilst doing so in the most efficient and sustainable way. We have stood-up 5 engines, supported by a transversal MarTech Transformation Office, to scale these kinds of outcomes in repeatable way – consistent technology, capabilities and operating models across marketing fields. We strive to create global tools to support markets and brands to deliver their shape of A&P in a productive manner.

About the role:

One of those 5 engines is called Connected Content, whose focus is on enabling our brands to deliver effective, personalized and locally-relevant content with greater efficiency through the application of AI-based technologies. We oversee a few products within the engine including: the Virtual Content Studio (focused on AI-based content production and adaptation), Diageo Content Hub (DAM that enables content storage and documentation for reuse), and Project ROME (in development as an end-to-end content system). This role will focus on expansion of the Virtual Content Studio by working with agencies, brands and market teams to establish the right operating model that allows us to infuse AI content production. The role will be comprehensive from the ongoing strategic evolution of the capability to helping inspire change management to working with teams to help drive greater adoption of the product in order to hit our goals of still delivering effective content but with greater efficiency.

Purpose of Role

• Serve as the point of accountability for the full Virtual Content Studio product. This includes accountability for the product lifecycle, driving the strategy, execution, & continuous optimization of the Virtual Content Studio product to maximize business value & end-user adoption .
• Lead cross-functional, blended business-tech teams with agile ways of working, ensuring seamless collaboration & alignment with organizational objectives & partner needs
• Own the vision, roadmap, & delivery of the Virtual Content Studio product, fostering innovation & sustaining long-term value through strategic leadership & operational excellence

You will be responsible for:

• Working with the Head of Content, define & communicate the product vision, strategy, & roadmap for the Virtual Content Studio (VCS), ensuring alignment with business goals & user needs across all levels of the organization
• Work with markets, regional hubs, and global/local brand teams to drive adoption of the Virtual Content Studio capability. Develop, monitor and evolve roadmaps with regions and brands to drive increased adoption of the VCS and troubleshoot any blockers to usage
• Work with agency partners to bring the capability to life through trainings, ongoing communication and feedback sessions
• Help manage a centralized operations team, bringing to life a new operating model that can handle content adaptation and creation across global brands. Help develop and refine the ways of working with global, regional and local bran teams
• Foster a ‘content community,’ bringing together relevant partners for sharing of beststandard methodologiesiving ongoing engagement and usage of the tools, and identifying use cases to feed into the product roadmap.
• Deliver functional management of the product itself to deliver on evolving business needs, including:
  • Manage & prioritize the product backlog, balancing partner inputs, business value, & technical feasibility in partnership with the tech leads to deliver impactful features
  • Enable decisions around trade-offs & priorities, ensuring timely delivery of achievements while maintaining a focus on business outcomes
  • Collaborate closely with technical leads, solution architects, & marketing experts to ensure the product integrates seamlessly into the MarTech ecosystem & adheres to enterprise standards
  • Foster a culture of innovation & adaptability within the product team, empowering members to deliver high-quality solutions & respond to evolving business requirements
• Monitor & report on KPIs (working with Procurement), product performance, & business impact, driving continuous improvement through actionable insights & data-driven decisions. Deliver on productivity goals ($20M+) while still delivering best-in-class and effective content through the adoption of AI-enabled tools
• Engage with senior leadership & key partners to provide regular updates, align on strategic goals, & advocate for product needs & priorities to deliver on our Conscious Create goals

To be successful in this role, you will need:

• Bachelor's or Master's degree
• 8+ years experience in marketing and preferably within content and/or content technology
• Strong critical thinking & program management experience
• Proven track record of successfully leading cross-functional teams and delivering key initiatives and business outcomes
• Strong communication and interpersonal skills, with the ability to influence and collaborate with partners at all levels across the organization
• Excellent analytical and problem-solving skills, with the ability to identify and address bottlenecks, process inefficiencies and improvement areas
• Results-oriented mentality, with a passion for driving continuous improvement and operational excellence within the allocated budget
• Ability to inspire change management, particularly in deploying digital tools & processes in diverse market environments
• Ability to navigate cultural nuances & align global strategies with local market needs

Success is seen as:

• Product adoption & usage rates
• Achievement of business objectives by bringing to life the capability and ensuring the product meets business needs
• On-time delivery of key achievements
• Measurable improvements in product application and useability
• Team performance and retention
• Reduction in operational inefficiencies

Working with Us

Flexibility is key to success in our business and many of our people work flexibly in many different ways, including part-time, compressed hours, flexible location. Please talk to us about what flexibility means to you and don’t let anything stop you from applying.

• We offer a highly competitive rewards and compensation package including: Modern work life balance policies and wellbeing activities

• Annual merit increases

• Annual bonus

• Share options

Our purpose is to celebrate life, every day, everywhere. And crafting an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.

We embrace diversity in the broadest possible sense. This means that you’ll be encouraged and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, attitudes, and more.

Ourambitionistobuildthebestperforming,mosttrustedandrespectedconsumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of crafting the next generation of celebrations for consumers around the world.

Feel encouraged? Then this may be the opportunity for you.

If you require a reasonable adjustment, please ensure that you capture this information when you submit your application

Worker Type :

Regular

Primary Location:

1HQ

Additional Locations :

Job Posting Start Date :

2025-07-02