VIP CRM Manager

Remote Jobs; United Kingdom; Remote; GBP 40,000 - 60,000; Full time

Job summary

A leading iGaming firm is seeking a CRM/Retention/Marketing professional to drive analytics-based decisions and improve player communications. This role requires 2+ years in the field, with expertise in CRM tools and managing campaigns across multiple channels. The ideal candidate will demonstrate strong analytical skills and an understanding of player behavior, contributing to continuous improvement in player engagement and retention strategies.

Qualifications

• 2+ years in a CRM/Retention/Marketing role.
• Experience in the iGaming industry is a plus.
• Proficiency in CRM tools and analytics.

Responsibilities

• Prepare a strategic monthly calendar for Casino and Sports customers.
• Conduct weekly analysis on campaign performance.
• Plan and optimize campaigns focused on player retention.

Skills

Data analysis

CRM management

Communication skills

English proficiency

Tools

CRM tools

Marketing automation platforms

Job description

Overview

Growe welcomes those who are excited to contribute to CRM/Retention/Marketing efforts in the iGaming space, focusing on strategic planning, analytics-driven decision making, and personalized player communications.

Responsibilities

• Prepare a strategic monthly calendar tailored for Casino and Sports customers.
• Use analytics to drive CRM decisions and planning.
• Conduct weekly analysis on campaign performance and profitability.
• Analyze player behaviors to create targeted segmentations and personalized offers aligned with playing styles.
• Plan, execute, and optimize daily campaigns focused on player upselling, retention, and reactivation.
• Collaborate with content, design, and product teams to create engaging and relevant promotions.
• Manage multi-channel communications via Email, SMS, push notifications, in-app messages, events & promotions.
• Identify key Sports and Casino events to align with targeted promotions.
• Ensure consistent, compelling, and timely communication around special events and offers.
• Track and report on key CRM metrics, including retention, reactivation, churn, ARPU, campaign conversion and communication metrics.
• Conduct A/B testing and apply hypothesis-driven analysis to optimize CRM performance.
• Use insights to drive continuous improvement and decision-making.

Qualifications

• 2+ years of experience in a CRM/Retention/Marketing role.
• Experience with the iGaming industry (a plus).
• Experience managing VIP segments and executing high-value retention strategies.
• Proficiency in CRM tools, marketing automation platforms, and performance tracking tools.
• A good understanding of player behavior is an advantage.
• Upper-intermediate level of English (written and spoken).

Personal Attributes

• Strong analytical and data interpretation skills with the ability to make strategic decisions based on data.
• Comfortable working under pressure and managing multiple deadlines.
• Strong communication and presentation skills with the ability to create and deliver compelling reports.

Our Values

• GROWE TOGETHER: Our team is our main asset. We work together and support each other to achieve our common goals.
• DRIVE RESULT OVER PROCESS: We set ambitious, clear, measurable goals in line with our strategy and drive Growe to success.

Location

Anywhere