Vice President, Product and Services Marketing

Hancock Whitney; Street; On-site; GBP 45,000 - 85,000; Full time

Job summary

An established industry player is seeking a Senior Manager for Product and Services Marketing to lead innovative marketing strategies aimed at enhancing client engagement and product adoption. This role demands a strategic thinker with extensive experience in client acquisition and retention, leveraging data-driven insights to craft compelling campaigns. You'll collaborate with diverse teams to optimize marketing initiatives while ensuring adherence to brand standards. If you are passionate about driving measurable business growth and staying ahead of industry trends, this opportunity offers a dynamic environment where your contributions will make a significant impact.

Qualifications

• 8 years of experience in marketing with 6 years in management.
• Experience in regulated industries like Financial Services preferred.

Responsibilities

• Develop and implement marketing strategies for client acquisition.
• Oversee customer journey mapping to enhance client experience.
• Lead collaboration with internal and external teams for marketing plans.

Skills

Client Acquisition

Marketing Strategies

Data-Driven Insights

Digital Marketing

Client Retention

Communication Skills

Education

Bachelor's degree in Business or Marketing

Master's degree

Tools

MS PowerPoint

MS Word

MS Excel

Job description

Thank you for your interest in our company! To apply, click on the button above. You will be required to create an account (or sign in with an existing account). Your account will provide you access to your application information. The email address used in establishing your account will be used to correspond with you throughout the application process. Please be sure and check the spam folder. You may review, modify, or update your information by visiting and logging into your account.

JOB FUNCTION / SUMMARY:

The Senior Manager, Product and Services Marketing is responsible for leading marketing strategies that attract, engage, and retain clients while driving product adoption across the bank's diverse client base. This role develops and implements innovative marketing campaigns, leverages data-driven insights, and aligns cross-functional teams to deliver measurable business growth. The ideal candidate is a strategic leader with a proven track record in client acquisition, loyalty enhancement, and optimizing client lifetime value.

ESSENTIAL DUTIES & RESPONSIBILITIES:

• Develop and implement comprehensive marketing strategies to drive client acquisition, product adoption, and retention.
• Build and execute strategies to increase client loyalty through personalized marketing, engagement campaigns, and targeted retention initiatives.
• Oversee customer journey mapping to enhance the overall client experience and identify product engagement opportunities.
• Leverage market research, client insights, and feedback from sales and product teams to create compelling product positioning strategies.
• Lead and collaborate with internal and external teams, including analytics, research, corporate communications, digital, content, and marketing automation, to develop and execute marketing plans.
• Ensure marketing programs adhere to brand standards and contribute to both short-term sales and long-term brand equity.
• Utilize data-driven insights to track the impact of marketing programs, optimizing future strategies based on revenue, ROI, and conversion metrics.
• Develop internal communication strategies to ensure sales teams, product managers, and contact center associates are aligned with marketing initiatives.
• Act as a thought leader, driving innovation and staying ahead of industry trends in digital marketing and client engagement strategies.

MINIMUM REQUIRED EDUCATION, EXPERIENCE & KNOWLEDGE:

• Bachelor's degree in Business, Marketing, Finance, or a related discipline; Master's degree strongly preferred.
• 8 years of experience in marketing disciplines such as customer marketing, segment marketing, database marketing, digital marketing, and advertising, including 6 years of management experience.
• Experience in regulated industries (Financial Services, Healthcare, Gaming, etc.) strongly preferred.
• Proven success in driving marketing programs with measurable business impact, including client retention and product engagement initiatives.
• Excellent communication skills, including proficiency in MS PowerPoint, Word, and Excel.
• Demonstrated thought leadership through speaking engagements, whitepapers, or industry articles preferred.
• Experience with growth hacking techniques and data-driven marketing optimization strongly preferred.

ESSENTIAL MENTAL & PHYSICAL REQUIREMENTS:

• Ability to work under stress and meet deadlines
• Ability to lift/move/carry approximately 20 pounds if required to perform the essential job functions. If the employee is unable to lift/move/carry this weight and can be accommodated without causing the department/division an "undue hardship" then the employee must be accommodated; hence omitting lifting/moving/carrying as a physical requirement.

Equal Opportunity/Affirmative Action Employers. All qualified applicants will receive consideration for employment without regard to race, color, religious beliefs, national origin, ancestry, citizenship, sex, gender, sexual orientation, gender identity, marital status, age, physical or mental disability or history of disability, genetic information, status as a protected veteran, disabled veteran, or other protected characteristics as required by federal, state and local laws.