Vice President, Marketing, IMG

Endeavor; London; On-site; GBP 100,000 - 160,000; Full time

Job summary

Endeavor is seeking a Vice President, Marketing, to lead IMG's marketing efforts. This role demands extensive marketing expertise to develop strategies, oversee brand engagement, manage a large team, and implement initiatives that resonate with both internal and external stakeholders.

Qualifications

• Deep expertise in B2B and B2C marketing.
• Experience managing large marketing teams and budgets.
• Strong analytical, strategic, and project management skills.

Responsibilities

• Developing annual Marketing Strategy and Budget.
• Leading multiple marketing initiatives leveraging digital media.
• Managing IMG’s Events Program and hospitality.

Skills

Marketing Management

Campaign Development

Analytical Skills

Team Leadership

Project Management

Tools

MS Office

Job description

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Who We Are:

IMG is a global leader in sports, fashion, events, and media. The company manages some of the world’s greatest athletes and fashion icons; owns and operates hundreds of live events annually; and is a leading independent producer and distributor of sports and entertainment media. IMG also specializes in licensing, sports training, and league development. IMG is a subsidiary of Endeavor, a global sports and entertainment company. Endeavor is home to many of the world’s most dynamic storytellers, brands, and live events. The Endeavor network includes talent representation through WME; sports operations and advisory; event management; media production and distribution; brand licensing through IMG; live event experiences and hospitality through On Location; marketing through 160over90; and sports data and technology through IMG ARENA and OpenBet. Endeavor is also the majority owner of TKO Group Holdings (NYSE: TKO), which includes UFC and WWE.

Key Responsibilities and Accountabilities

The Vice President, Marketing, will play a key role in IMG’s marketing efforts—both external and internal engagement initiatives targeting IMG’s employees. The role requires deep marketing expertise and the ability to collaborate and deliver programs within a large, matrixed organization.

The responsibilities include:

1. Developing an annual Marketing Strategy and Budget aligned with IMG’s vision and business priorities, including increasing awareness of IMG’s new brand and value proposition.
2. Implementing a brand engagement strategy to ensure employees and clients/partners connect with IMG’s brand and value proposition.
3. Leading multiple marketing initiatives leveraging digital media, events, partnerships, and more, with reporting to demonstrate impact.
4. Creating a top-tier external communications program, including quarterly product campaigns.
5. Managing IMG’s Events Program and hospitality to strengthen relationships within the sports ecosystem.
6. Owning IMG’s Workplace Engagement strategies to attract, develop, and retain top talent, and to enhance skillsets and knowledge.
7. Using insights and research, such as NPS surveys, to anticipate and exceed stakeholder needs.
8. Maintaining and optimizing IMG’s digital presence, infrastructure, and digital assets, including native content to support earned media strategies.
9. Leading IMG’s in-house creative and design teams, and resource allocation.
10. Managing the marketing budget effectively to deliver initiatives within budget.
11. Motivating, inspiring, and managing a large team.
12. Contributing to IMG’s media management to grow share of voice and communicate value.
13. Understanding market trends, competitors, and consumer behavior to identify opportunities.
14. Performing other related duties as required.

Knowledge and Experience

• Deep expertise in B2B and B2C marketing.
• Experience in developing and executing impactful marketing campaigns, events, and partnerships.
• Knowledge of branding, brand strategy, and rollout of brand assets.
• Experience managing large marketing teams and budgets.
• Strategic planning and program management skills.
• Experience in insight generation and stakeholder surveys.
• Proven leadership in recruiting, motivating, and managing teams.
• Experience leading rebranding or brand evolution projects.
• Strong analytical, strategic, and project management skills.
• Ability to innovate and test new strategies.
• Industry experience in sports, entertainment, or related fields is preferred.

Skills and Abilities

• Exceptional marketing management and campaign development skills.
• Creative and impact-driven.
• Strong analytical and insight skills.
• Effective leader and team motivator.
• Excellent project management and organizational skills.
• Collaborative with large, matrixed organizations.
• Entrepreneurial mindset to drive opportunities from conception to execution.
• Excellent interpersonal, communication, and presentation skills.
• Proficiency in MS Office (Word, Excel, Outlook, PowerPoint).

Endeavor values diversity, equity, and inclusion. We are an equal opportunity employer and encourage applications from all qualified candidates regardless of sex, race, disability, age, sexual orientation, or religion.