Vice-President Marketing, EMEA & ASPAC

Glanbia Nutritionals, Inc.; London; On-site; GBP 90,000 - 150,000; Full time

Job summary

A leading nutrition company is seeking a VP Marketing - International role, responsible for driving brand strategy across diverse markets. This position involves developing innovative marketing plans, leading a high-performing team, and maximizing brand connections with consumers while ensuring sustained growth. The ideal candidate should have substantial FMCG marketing experience, particularly in digital engagement and brand management.

Qualifications

• 15 years' experience in marketing leadership roles, preferably within FMCG/consumer goods.
• Proven track record in driving digital strategy and online engagement.
• Strong influencing and collaboration capability.

Responsibilities

• Lead marketing strategy across four sub-regions.
• Develop industry-leading strategic brand plans.
• Manage the marketing budget and evaluate ROI.

Skills

Leadership

Digital Strategy

Consumer Insights

Brand Management

Job description

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The VP Marketing - International will lead the consumer and brand strategy across the four sub-regions that sit within the International business (UK & Nordics, Continental Europe, AMEA and Oceania, which comprise of c. 20 markets with in-market teams). In collaboration with the local GM’s, the role will also indirectly lead in-market Marketing teams across these markets. This role will play a critical role in driving a greater connection between our brands and our consumer to maximize commercial impact in-market. Key priority areas will be on storytelling, focused innovation and digital engagement. These will be enabled by strong portfolio strategies, innovation plans and greater focus on driving digital engagement.

The role will report to the CEO International, and will also be a key member of the International Leadership team. This is a unique opportunity to bring significant brand leadership and commercial experience to drive growth across multiple international markets in an exciting category.

The International region is playing, and will continue to play, a key strategic growth role for Glanbia Group. Our category and brands play right into current consumer trends in wellbeing, nutrition and health & fitness. We are an ambitious team and as the world’s #1 sports nutrition company, our intention is to shape the development of the category and in this context, the Marketing VP role presents a significant opportunity to create a real legacy across our markets.

The Optimum Nutrition brand is our flagship brand is currently in double digit net revenue growth in many markets and the VP Marketing will play a key strategic role in ensuring sustained high levels of growth going forward. While Optimum Nutrition is our flagship and priority brand, the VP Marketing will also have overall leadership responsibility for a number of “regional jewel” brands across the region.

Key Responsibilities:

Work with the GM’s and local marketing leads to develop industry-leading strategic brand plans that maximize efficiency and impact and support the delivery of business performance in-market.

Drive creativity and inspirational content deployment & development across the region.

Lead on digital – ensure we are pushing our digital agenda to drive brand awareness, expand the category to new users and to drive revenue.

Develop strategic external partnerships to build brand awareness.

Define our overall consumer-driven innovation strategy, to drive core growth as well as breakthrough growth through innovation in adjacent our new categories.

Drive our consumer education agenda via research into claims strategy, and integrating those claims in our brand plans and innovation

Leading the in-market Marketing leads to develop against the plans, building long-term brand equity.

Development and execution of the Marketing Strategy for the International region with KPIs by country on market share, pricing, awareness, brand & category growth targets, ROS and innovation.

With the rest of the GPN International Leadership Team, drive the long-term strategic plan and the annual strategy and budgeting process, providing clear direction and guidelines to the markets.

Ensure that we have the right people in the right roles to execute against the strategy leveraging GPN Marketing Competencies & Talent Development resources.

Leveraging established brand positioning, channel distribution, segmentation and insight strategies to support brand growth.

Manage the marketing budget across the regions. Establish key marketing ROI metrics to establish the effectiveness of programs in each market.

Evaluate investment in relation to results and provide recommendations for future improvements in ROI.

Required Qualifications:

15 years' experience in marketing leadership roles, preferably within FMCG/ consumer goods.

European & ASPAC experience required.

Instinctive understanding of sports & lifestyle nutrition and a strong passion for sport and healthy lifestyle.

Proven track record in driving a digital strategy and online engagement.

Proven deliverables in delivering breakthrough consumer-driven innovation to drive category growth and expansion into adjacent categories.

High levels of leadership maturity to foster a high performing marketing team and to coach in-market marketing talents to drive performance.

Strong influencing and collaboration capability to ensure markets are aligned with the brand strategy, and vice-versa.

An optimistic and resilient team player, confident to voice opinions & challenge mind-sets, leading with consumer insights.

Obsessed with consumer intimacy and have proven the ability to foster this culture across an organization.

Expert-level experience in marketing strategy development, using insights and competitor analysis to anticipate future opportunities.

Proven media savvy, particularly in digital marketing and e-commerce.

Experience with cost and ROI management of marketing budgets.

Strong track record in driving innovation, channel specific programs, brand management and portfolio management.

Matrix Management - strong influencing skills across a culturally diverse group of people and markets with understanding of direct and dotted line accountability.

Why Join GPN?
Be part of a purpose-led organization that is transforming performance nutrition and health. This role offers the opportunity to shape the future of globally recognized brands, influence at the highest levels, and lead a team passionate about making an impact.

At Glanbia, we celebrate diversity, because we know that our individual strengths make us stronger together. We welcome and encourage interest from a wide variety of candidates, and we will give your application consideration, without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, or disability status.

At Glanbia our culture will celebrate individuality, knowing that together we are more.