Vice President Marketing

Restrata; England; On-site; GBP 100,000 - 125,000; Full time

Job summary

A global technology company located in the United Kingdom is seeking an experienced Marketing Leader to shape their marketing strategy. This role requires 15+ years in B2B marketing, especially in SaaS, to drive revenue and brand visibility. The Marketing Leader will be responsible for leading a high-performing team, defining product marketing functions, and executing impactful campaigns. This is a high-impact position at the heart of global expansion.

Benefits

Autonomy in role

Work with a visionary leadership team

Opportunity to influence global marketing

Qualifications

• 15+ years’ experience in B2B marketing, strong emphasis on SaaS and enterprise software.
• Proven track record in scaling global marketing functions and delivering marketing-sourced revenue.
• Deep knowledge of GTM strategy and demand generation.

Responsibilities

• Own the end-to-end marketing strategy and Go-To-Market execution.
• Lead the global marketing team, nurturing a high-performance culture.
• Define and own the Product Marketing function, aligned with Product Management.

Skills

B2B marketing

SaaS marketing

Global marketing functions

Demand generation

Digital marketing

Product marketing

ABM

Team leadership

Commercial acumen

Job description

We’re looking for an experienced Marketing Leader with a proven track record of scaling enterprise software/SaaS marketing functions, especially in global markets. This is a strategic, operational, and highly visible role at the heart of our commercial growth. You'll shape our global marketing vision, drive execution across key markets, and work cross-functionally to fuel pipeline growth, enhance brand equity, and support product expansion.

You'll lead and grow a high-performing team, working closely with Sales, Product, and Customer Success to execute a global marketing strategy that drives revenue, brand visibility, and customer advocacy.

What You’ll Be Responsible For:

Global Marketing Strategy & Leadership

• Own the end-to-end marketing strategy and Go-To-Market execution across geographies
• Act as a strategic advisor to the CEO, CRO, and leadership team on marketing performance and priorities
• Lead the global marketing team (currently 2, with scope to expand), nurturing a high-performance, agile, and digitally-savvy culture
• Build scalable programs and frameworks for growth, from pipeline generation to brand awareness

Brand, Messaging & Competitive Positioning

• Evolve and refine Restrata’s brand identity and differentiated proposition in the market
• Ensure consistent, impactful messaging across all customer touchpoints
• Build our presence across earned, owned, and paid channels, ensuring Restrata is in the right conversations with the right audiences

Product Marketing & Market Intelligence

• Define and own the Product Marketing function, closely aligned with Product Management and Development
• Create structured market, customer, and competitor insights to inform positioning, product direction, and roadmap prioritisation
• Execute impactful product launches and feedback loops to accelerate product-market fit and adoption

Demand Generation & Revenue Marketing

• Design and execute multi-channel, data-driven campaigns to drive high-quality leads and accelerate pipeline
• Build a strong ABM motion, evolving from 1-to-Many to 1-to-Few approaches
• Implement marketing ops best practices, lead scoring models, attribution frameworks, and ROI tracking
• Partner with Sales to align campaign calendars, lead handoffs, SLAs, and enablement tools

Thought Leadership, Events & Digital Footprint

• Oversee our thought leadership and external communications strategy
• Build executive visibility through events, speaker opportunities, webinars, and influencer engagement
• Launch a robust Customer Advocacy program and develop a reputation as a trusted industry voice

Team Building & Culture

• Recruit, coach, and retain top marketing talent
• Define clear roles, KPIs, and success metrics for the team
• Champion creativity, digital innovation, and customer experience across every initiative
• Foster a culture of performance, accountability, and continuous development

What You’ll Bring:

• 15+ years’ experience in B2B marketing, with a strong emphasis on SaaS and enterprise software
• Proven track record in scaling global marketing functions and delivering marketing-sourced revenue
• Deep knowledge of GTM strategy, demand generation, digital marketing, product marketing, and ABM
• Experience in high-growth or scale-up environments, ideally with international expansion
• Strong commercial acumen and ability to influence at C-level
• Excellent communicator and strategic thinker, with high EQ and team leadership skills
• Experience with M&A integration is a bonus

Why Join Restrata?

• High-impact role at the centre of global expansion
• Work directly with a visionary leadership team
• Shape a marketing function from the ground up with full autonomy
• Join a purpose-driven company solving real-world challenges in safety and resilience
• Opportunity to make your mark in a fast-growing scale-up environment