Vice President, B2B eCommerce Western Europe

TN United Kingdom; London; On-site; GBP 80,000 - 150,000; Full time

Job summary

Join a dynamic team as the Vice President of B2B eCommerce for a renowned global brand. In this pivotal role, you will guide a skilled team to elevate eCommerce strategies and execution across Western Europe. Your leadership will foster innovation in digital shopper strategies, ensuring alignment with marketing goals and driving commercial success. Collaborate with cross-functional teams to enhance customer experiences and achieve critical performance metrics. This is an exciting opportunity to make a significant impact in a fast-paced, agile environment where your contributions will be valued and recognized.

Benefits

Family Care Leave

Life and Disability Insurance

Wellbeing Resources

Generous Colleague Discount

Bonus Scheme

Hybrid Work Policy

Qualifications

• Significant experience in eCommerce sales and marketing for global brands.
• Expertise in performance marketing and analytics within online environments.

Responsibilities

• Lead a team of eCommerce experts and drive digital strategy.
• Manage relationships with key partners like Amazon to enhance performance.

Skills

eCommerce Strategy

Performance Marketing

Business Analysis

Agile Project Management

Team Leadership

Education

Bachelor's Degree in Business or Marketing

Master's Degree (preferred)

Tools

Analytics Software

Marketing Technology

Job description

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Vice President, B2B eCommerce Western Europe, London

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Client:

The LEGO Group

Location:

London, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Reference:

48ae00ce4e2d

Job Views:

8

Posted:

26.04.2025

Expiry Date:

10.06.2025

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Job Description:

Job Description

We are seeking a digital leader, energised to play a key role in developing ecommerce channel strategy and further strengthening digital skills, capabilities and infrastructure for one of our core Market Groups.

PLAY YOUR PART IN OUR TEAM SUCCEEDING!

As Vice President, B2B Ecommerce for the Western Europe (WEU) Market Group, you will lead a team of highly skilled regional eCommerce experts. This role is important in helping us achieve our future growth plans by lifting our e-commerce strategies and execution with our B2B customers.

Accountable for the execution of digital/eCommerce-related activities within the region and responsible for the digital shopper team’s development, you will play an important role in building up commercial capabilities in this space.

You will lead all aspects of The LEGO Groups’ business with Amazon EU; our biggest and most strategic partner in the region. Together with the global eCommerce Centre of Excellence, you will design, run and optimise digital shopper funnel to support the marketing strategy defined with our regional marketing team to drive commercial results. You will work closely with our global Product and Marketing Development organisation and the dedicated LEGO Agency who will support you with eCommerce-focused product and campaign content, as well as assortment and packaging development. Additionally, this role partners with our Digital Product organisation and Data Office to ensure the needs of B2B eCommerce are reflected in the Company Digital Product and Data roadmaps.

Enabling your team and the larger regional commercial organisation by innovating our digital shopper strategy and ecommerce execution, you will generate impact and value for our customers and shoppers. This will include effective management to achieve target critical metrics, leading strategic projects, and prioritising top initiatives within an agile working environment.

This position will report into our Regional President for Western Europe and will sit on the WEU Leadership Team.

Core responsibilities

Champion regional way of working with your Western Europe peers and successfully lead a cross-functional digital shopper team who work in an agile context!

Develop and inspire a team with responsibility for commercial development, digital platform and customer site-based performance marketing, digital merchandising, retail activation and regional customer (Amazon) interface

Accountability for key regional eCommerce customer (Amazon) performance, delivery of commercial targets and handling performance and budget trade-offs

Cultivate and further develop the relationship with Amazon (both retail and ads) thinking of new and creative ways to grow a mutually beneficial partnership

Input into global channel and digital shopper strategy and translate global plans into high impact regional eCommerce strategy and execution

Lead all aspects of regional eCommerce and shopper digital budgets in the market group, while delivering commercial and shopper metrics

Support eCommerce teams in local BUs to ensure that they are enabled with eCommerce strategy, investment, resource, technology and tools to deliver outstanding eCommerce execution with all of our B2B Pure Play and Omni Channel customers

Empower, grow, and retain eCommerce talent by building a strong and collaborative work environment

DO YOU HAVE WHAT IT TAKES?

Significant experience within organisations digitally focused on eCommerce sales, merchandising, and marketing for a global brand.

Experience in both eCommerce strategy and execution, including content, search, performance marketing, analytics, and marketing technology.

Expertise with business analysis and critical metric tracking within online environment.

Significant experience in global and/or regional project management and implementation, including with remote teams.

Proven track record of inspiring teams to thrive within Agile ways of working and a test and learn culture

Significant experience working with C-Level executives

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

Research shows that women and people from different minority backgrounds often only apply for a job if they meet 100% of the listed qualifications. If you dream of being a part of our team and you meet many, but not all of our listed qualifications for this role, please apply.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

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