VCARB F1 Team - Head of Brand Strategy

Red Bull; Milton Keynes; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading sports team in Milton Keynes is seeking a Head of Brand Strategy to develop innovative brand strategies that enhance fan engagement in Formula 1. The ideal candidate will have over 5 years of experience in brand strategy, proven leadership, and a strong understanding of digital marketing. This role offers a competitive salary, a robust bonus scheme, and various perks including private healthcare and a food allowance.

Benefits

Bonus Scheme

Free daily food allowance

Private Healthcare

Pension Scheme

Employee Assistance Program

Life insurance

Car Scheme

Gym

Qualifications

• Proven experience (5+ years) in brand strategy development; preferably in sports, entertainment, or automotive.
• Extensive knowledge of the F1 landscape and fan engagement strategies.
• Strong understanding of digital marketing and successful campaign management.

Responsibilities

• Define and implement a comprehensive brand strategy reflecting the F1 team's values.
• Lead a diverse team of marketing professionals, fostering creativity and innovation.

Skills

Brand strategy development

Digital marketing

Leadership

Data analysis

Interpersonal skills

Job description

Visa Cash App Racing Bulls F1 Team is one of two Red Bull-owned F1 teams.

Today's Formula 1 calls for a high level of specialist skills in every area. At Visa Cash App Racing Bulls F1 Team we strongly believe that every member of our staff can and should lead innovation and continuous improvement in such a competitive and dynamic working environment.

We are looking for an experienced Head of Brand Strategy to shape the F1 team's brand identity and to be responsible for developing and executing innovative brand strategies that connect with fans and stakeholders. They will enhance the team's presence in the competitive F1 landscape and support overall business objectives, and require a deep understanding of motorsport, marketing, and brand management, with an emphasis on increasing fan engagement and loyalty.

Responsibilities

• Brand Strategy & Development: Define and implement a comprehensive brand strategy that reflects the values and aspirations of the F1 team. Conduct market research and analyze the competitive landscape to identify opportunities for brand differentiation and growth. Collaborate with the Partnerships team to develop brand activations and initiatives that maximize the value of sponsorship relationships. Evaluate and negotiate partnership opportunities that align with the brand strategy and enhance visibility.
• Leadership & Cross-Functional Collaboration: Lead a diverse team of marketing professionals, fostering a culture of creativity and innovation.

What We Offer

• Bonus Scheme
• Free daily food allowance
• Private Healthcare
• Pension Scheme
• Employee Assistance Program
• Life insurance
• Car Scheme
• Gym
• And many more

Experience

• Proven experience (5+ years) in brand strategy development and implementation, preferably within the sports, entertainment, or automotive industries.
• Extensive knowledge of the F1 landscape, including trends, fan engagement strategies, and competitive positioning.
• Strong understanding of digital marketing and social media dynamics, with a track record of successful campaign management.
• Exceptional communication and interpersonal skills, with the ability to engage and influence diverse audiences.
• Demonstrated leadership capabilities, including experience in managing teams and cross-functional collaboration.
• Proficiency in data analysis and performance metrics, with a strong focus on driving results and Return On Investment.
• Travel 40-50% of the time.

Join the Team

Join Visa Cash App Racing Bulls F1 Team and contribute to shaping a high-performance brand in Formula 1.