UX/UI Designer

Incline Gaming Marketing; Farringdon; On-site; GBP 45,000 - 70,000; Full time

Job summary

Incline Gaming Marketing is seeking a UI/UX Designer to architect and design best-in-class digital experiences across product, web, and digital platforms. You’ll own the full design lifecycle—from UX flows to high-fidelity UI and design systems—while collaborating closely with creative, product, and engineering teams.

Key responsibilities include designing high-fidelity interfaces, end-to-end UX flows, scalable design systems in Figma, and providing engineering-ready specs.

Qualifications

• Strong UI/UX design across web and mobile.
• Experience with design systems and prototyping.
• Solid foundation in digital and graphic design.

Responsibilities

• Design high-fidelity interfaces balancing brand and usability.
• Own end-to-end UX flows: wireframes, journey maps, prototyping, testing.
• Build and maintain scalable design systems (Figma, atomic design).
• Deliver engineering-ready specs with documentation and components.
• Collaborate with developers to ensure feasibility and quality.

Skills

UI/UX design

Design systems

Prototyping

Digital design

Graphic design

Tools

Figma

Adobe Illustrator

Adobe Photoshop

After Effects

AI tools

Job description

• Full-Time | Exempt
• Department: Creative
• Reports to: Creative Director / Design Leadership

About Incline Gaming Marketing

Incline Gaming Marketing is a performance-driven creative and marketing partner specializing in high-impact digital experiences across gaming and betting. We combine strategy, design, and technology to build premium, conversion-focused products and campaigns.

Role Overview

We’re looking for a UI/UX Designer who can architect and design best-in-class digital experiences. This role blends interaction design, visual craft, and system-level thinking to deliver intuitive, scalable, and visually refined interfaces across product, web, and digital platforms.

You’ll own the full design lifecycle—from UX flows to high-fidelity UI and design systems—while collaborating closely with creative, product, and engineering teams.

Key Responsibilities

UI/UX Design (Primary)

• Design high-fidelity interfaces that balance brand expression and usability
• Own end-to-end UX flows: wireframes, journey mapping, prototyping, and testing
• Build and maintain scalable design systems (Figma, atomic design)
• Deliver engineering-ready specs with clear documentation and components
• Collaborate with developers to ensure technical feasibility and execution quality

Graphic & Visual Design (Secondary)

• Extend brand identity across digital and physical touchpoints
• Create layouts for web, campaigns, social, and marketing materials
• Design assets including logos, icons, and vector graphics
• Optimize designs for platform-specific performance and requirements

Cross-Functional Collaboration

• Partner with Creative Director & Designers to translate brand into product experiences
• Work with Project Managers on timelines, sprints, and delivery
• Support Account Managers with UX rationale and client alignment
• Present concepts and prototypes directly to clients and stakeholders

Tools & Workflow

• Primary: Figma (expert level required)
• Proficient: Adobe Illustrator, Photoshop
• Bonus: After Effects, AI tools
• Maintain clean, organized files and consistent component libraries
• Deliver structured, developer-friendly handoffs

What Success Looks Like (KPIs)

• Experience Cohesion: Consistent UX/UI across all platforms
• System Quality: Scalable, maintainable design systems
• Efficiency: On-time delivery with minimal revisions
• Design Integrity: Final builds match design intent and quality

Qualifications

Technical Skills

• Strong UI/UX design across web and mobile
• Experience with design systems and prototyping
• Solid foundation in digital and graphic design

Soft Skills

• Clear communication of design decisions
• Strong collaboration across teams
• High attention to detail and organization
• Ability to manage deadlines in a fast-paced environment

Impact of this role

• Improve product usability and conversion rates
• Elevate brand perception and consistency
• Increase team efficiency through better systems and handoffs
• Strengthen client relationships and long-term value