UX & Optimisation Manager (Asda.com)

Job Title

UX & Optimisation Manager (Asda.com)

Location

Asda House

Employment Type

Full time

Contract Type

Permanent

Hours Per Week

37.5

Salary

Competitive salary plus benefits

Category

User Experience Design

Closing Date

11 May 2025

Role Overview

You will be responsible for leading the strategy and execution of user experience improvements and conversion rate optimisation across our grocery website. The primary goal of the role is to enhance the overall customer journey, drive conversion rates, and deliver measurable business results through user-centred design and data-driven experimentation.

Key Responsibilities

1. Conversion Rate Optimisation Strategy: Oversee the development and execution of a comprehensive CRO strategy aimed at improving key metrics. Ensure the team leverages analytics, A/B testing, user research, and market data to identify opportunities for improvement across the site.
2. Team Leadership & Collaboration: Manage and mentor a diverse team, ensuring alignment with business and customer goals. Foster collaboration and strong working relationships with other teams for cohesive execution.
3. Customer-Centred Experience Design: Champion user-centred design, ensuring customer needs drive all design and optimisation efforts. Use user research, personas, journey mapping, and usability testing to create an engaging shopping experience.
4. Drive Experimentation Culture: Design and run A/B and multivariate tests to optimise user experience and boost conversions. Use insights to inform design and product decisions for continuous improvement.
5. Stakeholder Communication & Reporting: Regularly report on CRO performance, UX improvements, and project outcomes to senior stakeholders. Present strategic recommendations based on data analysis and customer feedback.

Benefits & Work Environment

Our hybrid working model requires a minimum of 3 days in the office, with additional requirements varying by area for visits to suppliers, stores, or depots.

Our benefits package includes:

• Discretionary company bonus
• Company pension up to 7% matched
• Company Car allowance of £5,700
• 15% colleague discount in store and online
• Access to wellbeing services such as Wagestream, virtual GP, counselling, health and dental plans, and a helpline
• Inclusion Networks and support programs
• Extensive parental leave policies

We encourage colleagues to bring their authentic selves to work and be Proud to be Asda.