UX Copywriter (h&b&me)

HOLLAND AND BARRETT; London; Hybrid; GBP 30,000 - 50,000; Full time

Job summary

Holland and Barrett is seeking a UX Copywriter for a 12-month fixed-term contract in London to enhance user engagement on their digital wellness platform, H&B&Me. The ideal candidate will produce motivating content across various app functions while championing inclusivity in communication. Ideal applicants should have proven experience in UX writing, a strong command of language, and excellent collaboration skills.

Benefits

H&B Employee Discount - 25%

Pension company contribution

33 Days Holiday per year

Private Medical Care

Electric Car Scheme

Qualifications

• Experience writing UX or product copy in digital/mobile environments.
• Strong command of tone, clarity, grammar, and emotional intelligence.
• Excellent collaboration skills in fast-paced, cross-functional teams.

Responsibilities

• Craft clear, engaging copy across the app including onboarding and notifications.
• Translate behaviour change strategies into human language.
• Collaborate with product, design, and behavioral science teams.

Skills

UX writing

Collaboration

Content style guides

User-first mindset

Tools

Figma

Job description

Join our team and be part of a company that truly lives its values. With our expertise and commitment to innovation, we aim to build trust and make health and wellness accessible to all. By fostering inclusivity and care, we work collaboratively to improve the well-being of our colleagues, customers, and communities.

We're looking for a talented UX Copywriter on a 12 months fixed term contract to help shape how users experience and emotionally connect with H&B&Me, our hyper-personalised digital wellness platform. You'll turn complex health journeys into simple, supportive, and motivating content that drives real behaviour change - through every word, prompt, and interaction.

The Role:

Key Responsibilities:

• Craft clear, engaging copy across the app - onboarding, nudges, buttons, tooltips, notifications, and more
• Translate behaviour change strategies into everyday, human language
• Collaborate with product, design, and behavioural science teams to align copy with user journeys
• Develop and maintain our content style guide and tone of voice standards
• Test, learn, and iterate based on A/B results and user feedback
• Champion inclusive, accessible language that works globally
• (Bonus) Support localisation and translation discussions across markets

Location:

This is a hybrid role based in London, with the requirement to be in the office at least two days per week.

The Person:

Key Requirements:

• Experience writing UX or product copy in digital/mobile environments
• Strong command of tone, clarity, grammar, and emotional intelligence
• User-first mindset and ability to simplify complex ideas
• Excellent collaboration skills in fast-paced, cross-functional teams
• Experience with content style guides and testing copy effectiveness
• (Desirable) Familiarity with Figma, health tech, or localisation

What we offer:

Our Benefits for this role include, but not limited to:

• H&B Employee Discount - 25%
• Bonus
• Pension company contribution
• 33 Days Holiday per year (Inclusive of bank holidays)
• Private Medical Care
• Exclusive benefits, free advice and savings from a range of retailers and providers
• Electric Car Scheme

We're passionate about helping every colleague thrive across all dimensions of wellbeing, and we're committed to having a diverse and inclusive workplace. In line with our EPIC values (Expertise, Pioneering, Inclusive, Caring), we embrace and actively celebrate all our colleagues' unique and varying experiences, backgrounds, identities and cultures - I am me, we are H&B.

"Please note: As part of our commitment to protecting our customers and colleagues, all roles at H&B&Me require a Basic DBS (criminal record) check. This helps us maintain a safe, trustworthy environment for everyone we support."

Holland & Barrett does not accept unsolicited resumes from search firms/recruiters. Please do not forward resumes to our job alias, employees, or any other company location. Holland & Barrett is not and will not be responsible for any fees if a candidate submitted by a search firm/recruiter unless otherwise agreed with respect to specific open position(s).

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