User Acquisition Specialist

PicsArt; London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading creative platform in London is looking for a User Acquisition Specialist to drive paid acquisition efforts. The ideal candidate has over 5 years of performance marketing experience, managing campaigns with substantial budgets. This role involves strategy execution, data analysis, and collaboration with creative teams. If you're a self-starter with a passion for growth, we'd love to hear from you.

Qualifications

• 5+ years of experience in performance marketing, ideally in mobile-first or subscription-based businesses.
• Track record of scaling paid campaigns with >$1M monthly budget.
• Deep knowledge of UA metrics (CTR, CR, CPI, ROAS, LTV).
• Experience in media buying across various UA channels.

Responsibilities

• Launch and manage user acquisition and retargeting campaigns across paid channels.
• Conduct analysis of campaign performance and provide actionable recommendations.
• Design and implement testing strategies to enhance campaign performance.
• Collaborate with the Head of Acquisition on budget management.
• Partner with creative teams to develop and optimize winning creatives.

Skills

Performance marketing

Data analysis

Media buying

Project management

Collaboration

Tools

Google Ads

Facebook Ads

TikTok Ads

Apple Search Ads

AppsFlyer

Job description

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Picsart is on a mission to empower the creator in everyone. We're seeking aUser Acquisition Specialist with exceptional data analytical skills to drive our paid acquisition and targeting efforts. You'll be instrumental in testing, experimenting, analyzing, and optimizing our campaigns to accelerate growth.

How You'll Make an Impact

• Strategize & Execute: Launch, manage, and optimize user acquisition (UA) and retargeting campaigns across a diverse range of paid channels, including Meta (Facebook, Instagram), TikTok, Snapchat, Google Ads, and Apple Search Ads, and more.
• Analyze & Optimize: Conduct in-depth analysis of campaign performance, identifying trends and providing actionable recommendations to enhance ROI, subscriber rates, and overall growth.
• Experiment & Learn: Design and implement rigorous testing strategies to uncover insights around creative performance, targeting effectiveness, tactical approaches, and channel efficiency.
• Budget Management: Collaborate with the Head of Acquisition to manage budget allocations and pacing to maximize impact.
• Creative Collaboration: Partner with social, content, and creative teams to develop new concepts and iterate on winning creatives. Manage the creative pipeline and maintain a comprehensive UA creative repository.

What You'll Bring

• 5+ years of experience in performance marketing, ideally in a mobile-first or subscription-based business.
• Proven track record of scaling paid campaigns with >$1M monthly budget responsibility.
• Deep knowledge of key UA metrics (e.g., CTR, CR, CPI, ROAS, LTV) and familiarity with various attribution models and tracking methodologies (AppsFlyer experience is a plus).
• In-depth knowledge of Google Ads, Apple Search Ads, TikTok and Facebook Ads, coupled with hands-on experience in media buying across various UA channels.
• A highly motivated self-starter with strong project management, prioritization, and hands-on execution skills.
• Exceptional attention to detail, superior problem-solving abilities, and an inherently analytical mindset.
• Outstanding written and verbal communication skills, enabling effective collaboration across teams.

Good To Have

• A strong background indata analytics and/or engineering is highly preferred, with demonstrated experience in quantitative analysis and experimental design.