Urban Outfitters - de Ecommerce Manager

URBN; London; On-site; GBP 45,000 - 65,000; Full time

Job summary

A leading company in the fashion retail sector is searching for a DE Ecommerce Manager to drive growth and enhance the digital presence in Germany. This role requires a blend of strategic and hands-on collaboration across various disciplines to optimize customer experiences and influence marketing strategies effectively.

Benefits

Flexible working hours

Employee Assistance Program

Free gym membership

Private medical insurance

40% discount at all URBN Brands

Paid day for charity work

Cycle to work scheme

Structured support for development

Qualifications

• Proven experience in driving eCommerce growth.
• Thrives in a fast-paced environment with an entrepreneurial mindset.

Responsibilities

• Optimize the website and app for localized customer experiences.
• Collaborate with teams to execute merchandizing strategies for the German market.
• Build understanding of customer shopping behaviors in Germany.

Skills

Strong knowledge of eCommerce platforms

Excellent analytical skills

Strong communication skills

Ability to engage with senior stakeholders

Tools

Salesforce

Google Analytics

Job description

About Us

Urban Outfitters started out as a single boutique in 1970s Philadelphia with creativity and uniqueness at its core. 50 years on, and over 60 stores across Europe later, we've become a destination for emerging design, unexpected styling, One-Of-A-Kind vintage and homeware that makes you want to hit the share button.

We speak to a social community of over 10 million forward-thinking individuals, bringing together a nostalgia for the past with an enthusiasm to shape the future. The UO community are culturally aware, they shape the music scene, they live a digitally native life and they wear style trends before anyone else. At our core, we empower our customers and staff to express themselves, unapologetically, living life in a way that's truly authentic to them.

We are always excited to bring new talent into the room, especially if you share our values:

Progressive - we move with the mood Creative - we champion limitless minds Inclusive - we open our platforms to all communities Responsible - we work to reduce our impact on the environment Compassionate - we care for each other beyond the 9 to 5

Sound like you, why not join us?

Role Summary

As DE Ecommerce Manager, you will be instrumental in shaping the digital presence of our brand in Germany. You will be focused on delivering localised customer journeys across new and existing digital channels. This role is ideal for someone who is an ecommerce generalist passionate about driving growth, is hands on, thrives in a fast-paced environment and enjoys working cross functionally.

What You'll Be Doing

• Optimise the website and app to ensure the customer experience & onsite content is the best it can be, with a localised merchandising strategy
• Own localisation processes, including German-specific asset production across, Site, Marketing, CRM, and SEO, ensuring assets are delivered on time and final user journeys and landing pages meet standards
• Collaborate with the Ecommerce Trade Team to execute site merchandising strategies, including product categorisation, filtering options, search functionality, content and language tailored to German market preferences.
• Partner with the marketing and brand outbound teams to localise strategy where it makes commercial sense
• Own and execute Germany marketing and trading calendars, using local knowledge.
• Leverage the available data and segmentation to better understand our customers and identify areas of opportunity.
• Build a close understanding of the customer shopping behaviours in Germany
• Leverage your market understanding to influence strategies supportive of the German market, and to drive independent local strategies and initiatives to support the delivery of our key strategic priorities.
• Set the standard and guidelines for the customers experience on Germany and enable and empower the eCommerce team and stakeholders to deliver these.
• Communicate across all levels of the business, influencing senior stakeholders to win support for positive change and new ideas that support Germany growth.
• Continually optimise through testing
• Take responsibility for the NPS, survey and review strategy for Germany

What You'll Need

• Proven experience and passionate about driving eCommerce growth
• Strong knowledge of eCommerce platforms, technologies, and tools (e.g., Salesforce, Google Analytics, etc.).
• Excellent analytical skills and experience using data to make decisions.
• Strong communication and presentation skills with the ability to engage with senior stakeholders and work cross functionally
• Thrives in a fast- paced environment
• Entrepreneurial

The Perks

• Work-life balance: Flexible start and finish times, bring your dog to work.
• Wellbeing: Employee Assistance Program, free gym, private medical insurance.
• Employee Discount: Up to 40% off at all URBN Brands.
• Community: One paid day to volunteer or fundraise for a charity.
• Travel: Cycle to work scheme, season ticket loan.
• Continued Development: Structured support and ongoing learning opportunities

#UrbanEU

Equal Opportunity Statement

URBN is an Equal Opportunities Employer committed to diversity and inclusion. We provide equal employment opportunities regardless of age, sexual orientation, sex, gender reassignment, pregnancy, marital status, religion, race, or disability. We base all our employment decisions on merit, job requirements and business needs.