UK Sales Manager – Wine

JR United Kingdom; Lincoln; Remote; GBP 40,000 - 60,000; Full time

Job summary

A leading international wine producer is seeking a UK Sales Manager to take ownership of commercial growth across both on-trade and off-trade markets. This role offers strategic autonomy with opportunities for expansion into European markets. Responsibilities include managing key accounts, driving growth, and collaborating with marketing and logistics teams. Candidates should have a strong wine sales background and the ambition to grow internationally.

Benefits

Competitive salary with bonus

Remote working flexibility

Wine industry perks

Travel opportunities

Career development

Qualifications

• Proven track record in wine sales, covering branded and private label.
• Deep understanding of UK on-trade and off-trade markets.
• Experience driving profitable growth with secured business developments.

Responsibilities

• Lead the UK and Ireland commercial strategy for on- and off-trade channels.
• Manage and grow existing relationships with retailers and wholesalers.
• Identify new business opportunities and convert them across accounts.

Skills

Commercial instincts

Business development

Wine sales experience

Market dynamics understanding

Job description

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A leading international wine producer is seeking a UK Sales Manager to take full ownership of commercial growth across both the on-trade and off-trade. This is a rare opportunity to step into a strategic, autonomous role with the potential to expand into broader European markets over time.

You’ll be responsible for managing key retail, wholesale, and on-trade accounts while actively opening new doors across grocery, hospitality, and independent channels. The portfolio includes both branded and private label wines, offering scope to influence category strategy and long-term customer development.

Key Responsibilities:

• Lead the UK and Ireland commercial strategy across both on- and off-trade channels
• Manage and grow existing customer relationships—retailers, wholesalers, and hospitality operators
• Identify and convert new business opportunities across national and regional accounts
• Collaborate with marketing, trade, and logistics teams to ensure seamless execution
• Track market trends and competitor activity to inform strategy and positioning

Candidate Profile:

• Proven track record in wine sales, ideally spanning both branded and private label portfolios
• Deep understanding of the UK on-trade and off-trade market dynamics
• Strong commercial instincts with experience driving profitable growth
• Proven business development capability with a record of securing new listings
• Self-sufficient, proactive, and comfortable operating with autonomy
• Ambition to grow into broader export responsibilities over time

What’s on Offer:

• A leadership role within a dynamic and growing international wine business
• Competitive salary + 15% bonus + car allowance
• Remote working with flexibility and independence
• Wine industry perks and travel opportunities
• Long-term career development, including expansion into new markets
• A collaborative and entrepreneurial team with a shared passion for wine and partnership

We'd love to hear from you if you’re looking to drive strategic growth in the UK market while laying the foundation for international expansion.