UK Regional Digital Marketing Leader

North Dakota State University; United Kingdom; On-site; GBP 60,000 - 90,000; Full time

Job summary

We are looking for a UK Regional Digital Marketing Leader to join our digital marketing team in London. This hybrid position requires a proven digital marketing expert who can develop strategies aligned with global goals while leading a team of Digital Marketing managers. In this role, you will be responsible for driving impactful marketing campaigns and ensuring lead generation and conversion strategies deliver measurable results. Ideal candidates will have in-depth knowledge of digital marketing across various channels, strong analytical skills, and the ability to work collaboratively in a complex environment.

Benefits

Professional development opportunities

Vibrant and inclusive culture

Range of career opportunities and benefits

Qualifications

• Proven in-depth digital marketing expertise across the buyer journey from search to conversion.
• Excellent strategic and executional ability with strong communication skills.
• Ability to navigate a complex, matrixed environment.
• Experience of managing a team of digital marketing specialists.

Responsibilities

• Develop and implement the UK digital marketing strategy.
• Lead and coach a team of Digital Marketing managers.
• Serve as a strategic advisor to UK marketers.
• Establish and refine operational frameworks and workflows.
• Monitor campaign performance through analytics.

Skills

Digital marketing expertise

Campaign management

Data-driven decision making

Strategic advising

Team management

Analytical skills

Education

Relevant qualifications/certifications in digital marketing

Job description

We are seeking a talented individual to join our Digital Marketing team at Marsh McLennan. This role will be based in London. This is a hybrid role that has a requirement of working at least three days a week in the office.

As the UK Regional Digital Marketing Leader, you will set and execute the digital marketing strategy for the UK, partnering with the UK marketing team to ensure alignment with regional goals and objectives. You will serve as a strategic advisor to marketers while leading a team of experienced Digital Marketing managers to drive impactful campaigns and demand generation initiatives.

We will count on you to:

• Develop and implement the UK digital marketing strategy, bringing strong data-driven insights while ensuring alignment with our global digital marketing objectives
• Lead and coach a team of Digital Marketing managers, driving effective campaign execution and demand generation activities across multiple channels
• Serve as a strategic advisor to UK marketers, helping them optimize digital tactics and integrate them into broader marketing plans
• Partner with UK marketing leadership and business stakeholders to drive lead generation, nurturing, and conversion strategies that deliver measurable results
• Establish and refine operational frameworks, workflows, and governance models to increase efficiency and scalability of digital marketing campaigns
• Design and execute multi-channel digital acquisition strategies that accelerate pipeline growth and support business objectives
• Monitor campaign performance through analytics, providing actionable insights and recommendations to continuously improve ROI
• Allocate resources effectively across campaigns, ensuring the most impactful initiatives receive the necessary support

What you need to have:

• Proven in-depth digital marketing expertise across the buyer journey from search to conversion, with particular strength in demand generation and campaign management, with significant experience within the financial services or professional services sector.
• Excellent strategic and executional ability with strong communication skills
• Superior analytics skills to track and measure campaign performance and make data-driven decisions
• Ability to navigate a complex, matrixed environment, balancing global CoE models with local team and business requirements
• Experience of managing a team of digital marketing specialists

What makes you stand out?

• Experience developing integrated digital marketing campaigns that effectively drive qualified leads and conversions
• Demonstrated success as a strategic advisor to marketing teams, elevating their digital marketing capabilities
• Relevant qualifications/certifications in Agile program/project management, analytics tools, and digital delivery strategies

Why join our team:

• We help you be your best through professional development opportunities, interesting work and supportive leaders.
• We foster a vibrant and inclusive culture where you can work with talented colleagues to create new solutions and have impact for colleagues, clients and communities.
• Our scale enables us to provide a range of career opportunities, as well as benefits and rewards to enhance your well-being.

Marsh McLennan (NYSE: MMC) is a global leader in risk, strategy and people, advising clients in 130 countries across four businesses: Marsh, Guy Carpenter, Mercer and Oliver Wyman. With annual revenue of $24 billion and more than 90,000 colleagues, Marsh McLennan helps build the confidence to thrive through the power of perspective. For more information, visit marshmclennan.com, or follow on LinkedIn and X.

Marsh McLennan is committed to embracing a diverse, inclusive and flexible work environment. We aim to attract and retain the best people and embrace diversity of age background, civil partnership status, disability, ethnic origin, family duties, gender orientation or expression, gender reassignment, marital status, nationality, parental status, personal or social status, political affiliation, race, religion and beliefs, sex/gender, sexual orientation or expression, skin color, or any other characteristic protected by applicable law. We are an equal opportunities employer. We are committed to providing reasonable adjustments in accordance with applicable law to any candidate with a disability to allow them to fully participate in the recruitment process. If you have a disability that may require reasonable adjustments, please contact us at [e-mail].

Marsh McLennan is committed to hybrid work, which includes the flexibility of working remotely and the collaboration, connections and professional development benefits of working together in the office. All Marsh McLennan colleagues are expected to be in their local office or working onsite with clients at least three days per week. Office-based teams will identify at least one "anchor day" per week on which their full team will be together in person.