UK Marketing Director

Inspired Education Group; London; On-site; GBP 110,000 - 150,000; Full time

Benefits offered by this job

Competitive package with school fee discounts

Flexible working

Opportunity for global mobility

Job summary

A premium education provider is seeking a Regional Head of Marketing to develop and implement marketing strategies to drive lead generation and student enrolment. The ideal candidate should have over 10 years of experience in brand management and be a proactive self-starter. This full-time role is based at the Mayfair Head Office with opportunities for local travel.

Qualifications

• Strong experience in driving lead generation and student enrolment.
• Ability to combine data-led decisions with creative thinking.
• Proven track record in multi-channel marketing strategies.

Responsibilities

• Develop regional and school-level marketing plans focused on enrolment and retention.
• Shape messaging and PR strategies for each school.
• Manage local PR activity and ensure brand alignment.
• Optimise lead conversion and customer journey.
• Support CRM programmes with Admissions to drive application conversion.
• Partner with Heads of School and Admissions to deliver outreach and local campaigns.
• Ensure all content aligns with brand and communicates our value.
• Manage local PR activity in line with central comms.
• Track marketing and admissions data to drive ROI and conversion.
• Negotiate vendor terms and manage regional marketing budget.
• Main contact for Heads and Admissions, providing updates and gathering feedback.
• Regular school visits to stay close to needs and build relationships.
• Work with global teams on digital, social, and brand alignment.
• Share and implement best practices across regions.

Skills

Proactive self-starter

Commercially savvy

Strong communicator

Resilient and adaptable

Social media

Sales support

Education

10+ years in brand management

Tools

CRM

Job description

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Inspired Education is the leading global group of premium schools, with a portfolio of 121 premium private schools in 27 countries spanning 6 continents which utilise proven educational practices from every corner of the globe, ensuring over 95,000 students receive a world-class learning experience from Kindergarten to Year 13.

Founded in 2013 by Nadim M. Nsouli, Inspired is backed by investors such as Stonepeak, GIC, TA Associates, and the Oppenheimer and Mansour family offices. The Group is experiencing 20% per annum growth through acquisition, greenfield site expansion, and the development of existing schools within its portfolio. In 2023, Inspired was recognised by Beauhurst as one of the UK's top 10 highest-value private companies.

ROLE SUMMARY:

We are seeking a highly commercial Regional Head of Marketing responsible for driving lead generation & student enrolment across our UK region. They will lead the development, delivery, and implementation of integrated marketing plans to grow our schools & improve retention. Operating in the central & regional matrix the Regional Head of Marketing will report into the Global Head of Brand, part of the Global Brand team consisting of representatives from our 9 regions. The role will work closely with the Regional CEO, while working day to day both with the local & central marketing teams, and each Head of School & their respective admissions teams. The role will lead the local marketing team of 1 FTE across the region.

KEY RESPONSIBILITIES:

• Develop regional and school-level marketing plans focused on enrolment and retention
• Shape messaging, media, creative, and PR strategies to position each school distinctly
• Lead offline/online channel strategy, including social media
• Optimise lead conversion and customer journey
• Support CRM programmes with Admissions to drive application conversion

Execution & Media

• Partner with Heads of School and Admissions to deliver outreach and local campaigns
• Ensure all content aligns with brand and communicates our value
• Manage local PR activity in line with central comms

Performance & Budget

• Track marketing and admissions data to drive ROI and conversion
• Negotiate vendor terms and manage regional marketing budget

Stakeholder Engagement

• Main contact for Heads and Admissions, providing updates and gathering feedback
• Regular school visits to stay close to needs and build relationships
• Work with global teams on digital, social, and brand alignment
• Share and implement best practices across regions

THE IDEAL CANDIDATE WILL HAVE:

• Proactive self-starter with a strong sense of commercial urgency and focus on results
• Commercially savvy, combining data-led decisions with creative thinking
• Strong communicator, able to build trust and collaborate across cultures and teams
• Resilient and adaptable in fast-paced, high-pressure environments
• Entrepreneurial mindset with a hands-on, team-oriented approach

Skills & Experience

• 10+ years in brand management
• Broad marketing channel experience: communications, collateral, brand, CRM, social, and sales support
• Strong commercial instincts, able to turn data and insights into actionable marketing

Our Value Proposition

Career: A fast-growing organisation with global mobility and career paths.

Reward: Competitive package with generous school fee discounts, flexible working, and local benefits.

People: Work alongside a passionate, international team. Collaborate directly with the region’s CEO, global marketing leads, and in-house creative and digital experts.

Location: Based in our Mayfair Head Office, with regular visits to schools and partners across the region.

SAFEGUARDING STATEMENT

Inspired Education Group is committed to safeguarding and promoting the welfare of children and young people and expects all staff, volunteers and other third parties to share this commitment. Safer recruitment practices and pre-employment background checks will be undertaken before any appointment is confirmed.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Education and Primary and Secondary Education

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