UK Market Insights Manager

Scotland Food & Drink; City of Edinburgh; Hybrid; GBP 40,000 - 50,000; Full time

Job summary

A leading organization in Scotland is seeking a UK Market Insight Manager to provide critical insights that drive growth in the food and drink industry. This role demands strong analytical skills and project management capabilities, allowing you to engage with various stakeholders and present actionable insights. You will be instrumental in delivering high-quality reports and spearheading initiatives that support the Scottish food and drink sector's growth.

Benefits

35 days annual leave

Flexible working policy

Enhanced maternity & paternity benefits

Health care cash plan

Employee assistance programme

Qualifications

• Over 3 years experience in market data analysis.
• Strong project management skills; ability to manage multiple projects.
• Confident communicator with strong presentation skills.

Responsibilities

• Deliver actionable insights to help UK food and drink businesses grow.
• Collaborate with external partners to commission market insights.
• Analyze data and present findings to various stakeholders.

Skills

Project Management

Market Data Analysis

Data Interpretation

Communication

Microsoft Excel

Presentation Skills

Tools

NielsenIQ Discovery

Kantar Data

Microsoft PowerPoint

Job description

Salary:

£40,000 to £50,000 annually, dependent on experience

Annual Leave entitlement:

25 days (plus 10 bank holidays)

Working hours:

Full-Time

Contract:

Fixed Term - 12 months – MAT Cover

Location:

Ratho, Newbridge / Hybrid-working

Closing date for applications:

09/07/2025

In person interviews for this role will take place w/c 14/07/2025

Prior to any employment commencing with Scotland Food & Drink you will be asked to provide documents to demonstrate your right to work in the UK.

JOB SUMMARY

As an SF&D partnership initiative, The Knowledge Bank (TKB) was established in 2021 and was launched as a website with a new approach to managing, sharing and disseminating market data, research, insight and knowledge to the Scottish food and drink industry to help it grow, make it resilient and to ensure it is informed. The overriding purpose of The Knowledge Bank as it launched was to provide support in Scotland around the use, value and understanding of insight. The team are focused on informing and upskilling producers and retailers in order to provide a competitive advantage in gaining and securing distribution, developing new products or evaluating the impact of activity in outlet.

Through a deep understanding of the route to market, The Knowledge Bank aims, using a variety of research methods, to identify and unlock opportunities for those involved in the Scottish Food and Drink industry – with a primary focus of providing the tools to deliver that.

The Knowledge Bank is also a central part of the delivery team for the Scotland Food & Drink Partnership Strategy, providing KPIs, analysis, insight and reporting, designed to inform the strategic direction and identify clear gaps where Scottish Food and Drink companies and brands should focus to achieve our collective goals. We are currently working on projects focusing on UK grocery and foodservice markets, international market opportunities, e-commerce, future trends including sustainability and health as well as keeping an eye on industry performance.

ABOUT THE ROLE

As part of its market focus, The Knowledge Bank team operates across three distinct work areas – Scotland, UK and export markets.

The UK Market Insight Manager role is designed to deliver actionable insight that enables businesses and sectors to develop, expand, and grow within the UK market.

This approach involves collaborating with external data and research partners to commission insight that identifies opportunities for the industry. These opportunities may be market-, sector-, or category-specific—or a combination of all three. The UK Market Insight Manager is responsible for analysing the data, applying knowledge/insight, and interpreting its meaning for various users. These users include food and drink businesses, internal colleagues within the UK Market Development team, industry partners, or retail and foodservice buyers.

The UK Market Insight Manager is responsible for delivering events, webinars and activities linked to the generated insights, creating content for newsletters, the website, and social media channels, and leading relationships with UK data partners.

A key aspect of the role involves presenting insights clearly and effectively. The individual will be expected to ensure that insights are both actionable and practical for end users, with a strong ability to communicate findings in a meaningful way.

• Specific projects will involve:
• The roll-out of the 2025 Scottish Provenance consumer research with key audiences such as retailer members and key Scottish producers
• Delivery and management of a rolling 12-month calendar of category reports, uploading these to our website in a timely fashion.
• Managing the TKB budget alongside the Head of Insight making sure that PO’s and Invoices are dealt with effectively and providing regular reporting of the latest position.
• Working collaboratively with the UK Market Development team and their stakeholders (retailers, foodservices, wholesalers) to provide the delivery of specific and bespoke insight.
• Ensure clear reporting on the TKB website, looking at measures around report downloads and user reviews to help tailor content and improve the service on offer.
• Attending trade shows & industry events to represent Scotland Food & Drink, The Knowledge Bank and engage our target audience (Scottish Food and Drink businesses) with inspiring and commercial insights.
• Working as part of the team to deliver value to the SF&D member base. This includes work online, but also visiting key members to drive a deeper understanding of the challenges facing our members.
• Supporting SF&D partners, particularly the insight community, and more widely the industry.
• Participating in TKB comm’s plan across PR and social media, with an active role in delivering a valuable programme.

ABOUT YOU

• Strong project management skills, with the ability to manage multiple projects simultaneously
• Over 3 years Proven experience in analysing market data and transforming it into meaningful insights
• Interpret complex market, sector, and category data to uncover actionable opportunities for growth.
• Build and manage strong relationships with internal teams, trade partners, and external data providers.
• Experience of working with grocery multiple retailers is important in delivering our plans.
• Produce engaging content for newsletters, websites, and social media based on insight findings.
• Delivers compelling presentations of insight across a number of channels.
• Confident communicator with strong presentation skills
• Expert in Microsoft Excel for data handling and analysis
• Experience with NielsenIQ Discovery & retailer data platforms, with a clear understanding of the important data sources (e.g.Kantar)
• Skilled in using Microsoft PowerPoint to create clear, engaging presentations
• Ability to prioritise tasks and manage competing deadlines effectively
• Detail-oriented with a focus on delivering high-quality outputs
• Comfortable working in a fast-paced, insight-led environment

ABOUT SCOTLAND FOOD & DRINK

Scotland Food & Drink is the industry leadership organisation tasked with delivering the industry strategy and driving responsible growth for the sector. We are also a membership organisation with over 350+ companies at our heart.

Working with us gives you an opportunity to be part of one of the most exciting and innovative industries in Scotland.

Our culture and our people are core to delivering our diverse and collaborative work . We have work/life balance as one of our core values and a comprehensive benefits package including, a group pension plan, 35 days annual leave (in addition to your birthday off), enhanced maternity & paternity benefits, a health care cash plan, a flexible working policy, an electric vehicle scheme, a cycle to work scheme, a life assurance scheme, professional study & training assistance, an employee assistance programme and wellness events.

There are also opportunities to network and attend industry events and dinners.

We believe working with us should be a hugely positive experience, our core values are:

• Ambition – We pursue excellence with unwavering ambition.
• Collaboration - We believe in the power of working together.
• Innovation – We embrace a culture of continuous improvement and creativity.
• Celebration – We believe in recognising and celebrating achievements.
• Authenticity –We are committed to honesty, transparency, and integrity.
• Balance – We believe in finding balance between work and the rest of our lives.

We are also an equal opportunity employer, and we recognise that diversity and inclusion is a journey, and we are committed to learning, listening and evolving to become more diverse, equitable and inclusive. We support candidates with reasonable adjustments throughout the recruitment process, please let us know when applying if you will require any additional support.

APPLY NOW

Please send CV and covering letter, or any questions you have regarding the role to: [e-mail] with the title of the job you are applying for in the subject line.