UK Luxury Brand Lead & Activation

Parfums de Marly; England; On-site; GBP 70,000 - 95,000; Full time

Job summary

Parfums de Marly in the United Kingdom seeks a Senior Brand Manager to act as UK brand lead, translating global strategy into local success through luxury brand building, retailer partnerships, and consumer engagement. You will drive awareness, market share growth, and desirability across key retailers, boutiques, and digital channels, delivering best-in-class activation and omnichannel programmes.

The role requires entrepreneurial marketing leadership, strong commercial acumen, and the ability

Qualifications

• 6+ years' experience in Brand Management, Trade Marketing, or Marketing.
• Experience leading integrated campaigns and product launches.
• Experience managing agency partners and cross-functional stakeholders.
• Strong commercial and budget management experience.

Responsibilities

• Lead the development and execution of the UK brand strategy aligned with global priorities and local opportunities.
• Develop annual brand and activation plans to accelerate awareness, market share and equity.
• Lead local product launches and brand campaigns with excellence across channels.
• Guard brand equity and luxury positioning in all activity.
• Collaborate with commercial to identify growth opportunities and retailer plans.
• Develop omnichannel programs connecting retail, digital, CRM and advocacy.
• Monitor digital presence, retailer e-commerce, and KPIs to optimise growth.

Skills

Brand management

Market strategy

Budget management

Team leadership

Job description

Parfums de Marly in the United Kingdom seeks a Senior Brand Manager to act as UK brand lead, translating global strategy into local success through luxury brand building, retailer partnerships, and consumer engagement. You will drive awareness, market share growth, and desirability across key retailers, boutiques, and digital channels, delivering best-in-class activation and omnichannel programmes.

The role requires entrepreneurial marketing leadership, strong commercial acumen, and the ability