UK&IE Layer Lead

CEVA SANTE ANIMALE; United Kingdom; On-site; GBP 50,000 - 70,000; Full time

Job summary

CEVA SANTE ANIMALE is seeking a Layer Lead in the United Kingdom to drive the strategy for its poultry range. The successful candidate will coordinate marketing, manage key customer accounts, and work with veterinary teams to enhance product sales.

Ideal applicants will possess strong knowledge in poultry diseases and have a proven ability to develop relationships with key opinion leaders. Candidates should have excellent communication skills along with strategic planning capabilities.

Qualifications

• Field experience with a good knowledge of veterinary processes.
• Strong networking and relationship-building skills.
• Ability to communicate effectively with various audiences.

Responsibilities

• Coordinate layer range promotion to grow sales.
• Develop Account Business Plans for Key Layer Accounts.
• Manage relationships with major customers.

Skills

Customer knowledge

Networking

Poultry diseases knowledge

Negotiation skills

Communication skills

Strategic planning

Excel proficiency

Adaptability

Tools

Microsoft Excel

Microsoft PowerPoint

CRM Tools

Job description

Your Missions

Reporting to the Northern Europe Poultry Business Unit Manager, the Layer Lead is responsible for:

• The strategy and direction of the layer range, working closely with the Business Unit Manager, Poultry Veterinary Services and Poultry Vaccination Services teams.
• Sales and profitability of the layer range, working closely with the Business Unit Manager, Poultry Veterinary Services and Poultry Vaccination Services teams.
• Act as the interface between the local and Corporate Franchise teams.

Main Responsibilities

• Coordinate the layer range to ensure its promotion, growth of sales and profitability
• Create and implement the layer marketing plan with defined KPIs
• Responsible for the segmentation of customers (eg layer companies and prescribing vets), analyse Ceva’s and competitors market penetration
• Identify and target major Rearing and Layer companies, with their vets, to grow Ceva’s layer product sales
• Manage 1 to 3 local Key Layer Accounts (eg EWG and major layer customers) to build sustainable relationships with Key Customers and the decision‑making stakeholders within each account
• Develop robust Account Business Plans for the KA (EWG), and develop plans for the major layer customers and review them on a regular basis in order to adjust the Account Plan, as needed, and promote maximum effectiveness.
• Coordinate with global and local Poultry Veterinary Services to find creative and innovative approaches to grow a sustainable layer business
• Differentiate Ceva offerings, to create long term mutual value for Ceva and the customers based upon their needs
• Gather market intelligence, analyse Ceesa data, develop relationships with KOL, enabling making the most of market opportunities.
• Manage forecasting and supply of layer products with UK supply team
• Manage Marketing and Technical budgets relating to layer range

Your Profile

• Customer knowledge: Field experience, with a very good knowledge of the veterinary issues/breeders/livestock processes and economics
• Networking and developing relationships with KOL
• Poultry diseases and diagnosis knowledge
• Market knowledge & business acumen
• Negotiation & closing skills
• Communication & presentation Skills: ability to speak to an internal or external audience
• Strategic planning & value co‑creation: ability to create Strategic Plans by accurately anticipating future trends/ consequences, and thereby provide a clear and long‑term Vision
• Mastery of computer tools (Excel, Ppt,) Microsoft environment and CRM tools
• Encourage team spirit with colleagues and encourage in cross‑functional working within the UK and Corporate teams.
• Adaptability /creativity
• Ability to impact / convince
• Listening skills and customer orientation
• Ability to build external long‑term relationships / developing a network
• Organization, priority management, open‑mindedness