UK Creator Manager
Ancient + Brave | B Corp
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Benefits offered by this job
Job summary
Ancient + Brave, a female-founded wellness brand, seeks a UK Creator & Affiliate Lead to scale our creator funnel across paid channels. You will manage high-volume contracts from retainers to flat fees, negotiating terms and ensuring brand-aligned content with strong unit economics.
Based from Lewes HQ, you’ll partner with Performance, Creative and Affiliate teams to drive scalable growth. You will own the pipeline, build robust processes, and collaborate across EU/US talent managers to ensure
Qualifications
- Experience contracting creators or influencers at volume across multiple contract types.
- Strong paid social understanding, with Meta as core platform (whitelisting and Spark Ads).
- Confident negotiator comfortable with fee discussions and agency managers.
- Commercially numerate with cost per asset, budget tracking and data interpretation.
- Extremely organised with many live conversations and scalable systems.
Responsibilities
- Own briefing and delivery of monthly UK creator concept volume across all tiers.
- Source and qualify creators against clear criteria and brand standards.
- Maintain a live pipeline view: contracted, briefed, in production, landed, gaps.
- Collaborate with creative/production teams to deliver shoots for retained talent.
- Negotiate and close creator deals at high frequency using rate cards and templates.
- Secure paid usage rights for whitelisting, licences, renewals and exclusivity.
- Keep contract records, expiry dates and renewal points up to date.
- Track cost per concept and optimise against plan with paid performance.
- Analyse data with performance teams to optimise creator content and spend.
- Manage UK creator budget day-to-day and report progress vs budget.
- Collaborate with EU/US talent managers to harmonise systems.
Skills
Tools
Job description
Ancient + Brave is a female founded, mission-driven wellness brand with an award-winning range of collagen, supplements and functional blends. Rooted in ancient wisdom and validated by science, our simple daily rituals support our community in nurturing whole body health.
Ancient + Brave is a female founded, mission-driven wellness brand with an award-winning range of collagen, supplements and functional blends. Rooted in ancient wisdom and validated by science, our simple daily rituals support our community in nurturing whole body health.
Ancient + Brave has been recognised in The Sunday Times 100 fastest-growing private companies for three consecutive years - most recently placing 7th - and ranked 4th in the Oresa Retail Growth Index in 2025. It's a reflection of the quality of what we build, the community we serve, and the discipline with which we operate.
Social and environmental responsibility has always been at the heart of the business and woven into how we operate. We're a certified B Corp, a member of 1% for the Planet, and through the Made By Brave Foundation we direct 1%+ of all revenue to environmental and social causes.
As an equal-opportunity employer we are committed to an inclusive and diverse workplace culture, where we are brave, connected and intentional - and lead with integrity. Please find out more by reading our JEDI statement which can be found here.
We operate from beautiful head offices overlooking the river Ouse in Lewes, East Sussex.
This role is a critical role in a team at the centre of our UK success. In a fast paced paid media landscape, our creator funnel is growing and we are looking for someone who can help us to scale it thoughtfully and robustly in partnership with our paid media teams.
We are looking for someone with excellent contracting and negotiation skills who is able to manage a large number of creators - from macro to micro talent - delivering across a range of contract types from annual retainers to flat fees to deliver content and assets at scale to hit defined budgets and targets each month.
This is a commercially focused role for a skilled negotiator. The right person will be excellent at building good relationships with creators and managers, with a focus on delivering brand-aligned content into paid channels at strong unit economics.
Own the briefing and delivery of monthly UK creator concept volume across all tiers, on time and to brief
Source and qualify creators against clear selection criteria and brand standards set by the Head of Creator & Affiliate, building a deep pipeline that is not dependent on a small number of names
Build and maintain a live view of the pipeline: who is contracted, who is briefed, what is in production, what has landed, and where the gaps are as well as building a future pipeline, constantly scanning the landscape for strategically aligned talent
Work with the creative and production teams where needed to ensure shoot days and production for retained talent are delivered to plan
Contract at volume
Negotiate and close creator deals at high frequency, working to agreed frameworks with rate cards and templates to enable scale and efficiency
Independently consider and secure necessary paid usage rights we need for whitelisting, licence duration, renewals and any exclusivity, always seeking the very best value for the business
Keep clear contract records, rights expiry dates and renewal points in order, so all teams are clear what can run and for how long as well as planning ahead for renewals
Run the numbers
Track cost per concept against plan, and manage and optimise for drift, working closely with the paid performance team to evolve and optimise as channels require
Look beyond fees and reach and work with performance teams and data to identify and optimise towards the creators and content approaches that truly work.
Manage the UK creator budget day to day and ensure you are always ready to give a clear view on how volume is tracking to budget as well as being ready to innovate and optimise if things are not where they should be.
Work with performance teams to ensure all creator level data is up to date and robust before using this to support decision making and make recommendations to The Head of Creator and Affiliate on creator performance and optimisation
Bring evidence to decisions: who should move up, who should come out, who we are overpaying
Collaborate to optimise
Work with the Performance Creative Strategist to ensure briefs reflect what the account needs, and with the performance team on what is working to further optimise as required.
Ensure all contracted talent produce the required asset volumes and work with marketing teams to ensure any non performance needs are accounted for.
Feed suitable creators into the affiliate programme and work with the Affiliate team in onboarding them
Share what you learn with the EU and US talent managers so the three markets are running one system rather than three
Experience contracting creators or influencers at volume with significant numbers of deals closed monthly in previous roles across multiple contract types.
A strong understanding of paid social and how creator content performs in it, with Meta as the core platform, including whitelisting and Spark Ads
A confident negotiator, you are comfortable with fee conversations, agents and managers, and saying no when the numbers don't stack up.
Commercially numerate. You can talk about cost per asset, budget tracking and where the money is going and are confident interpreting data for yourself
Exceptionally organised. Happy to manage large (30+) live conversations per month and have a demonstrable ability to build the systems (AI and beyond) to support this
DTC background in wellness, beauty, supplements or food and drink
TikTok and social commerce experience
Exposure to affiliate or commission-based creator models
You see creators as a commercial channel. You like them, you look after them, but you negotiate hard on behalf of the businesses you represent
You are excellent with people. Creators and managers want to work with you again, and that is how you manage to negotiate excellent terms
You are excellent at laying out reasonable rationale for the terms you require, you don't try to short change creators, you understand the value exchange brilliantly and articulate that clearly and fairly to those you work with
You work at pace without dropping balls. Nobody has to chase you for a contract or an asset and your data is always up to date.
You're curious about what makes creator content perform, and you use that knowledge and curiosity to develop a better pipeline each month
You want to build the commercial side of your skill set, not just the relationship side
Further, to truly thrive at Ancient + Brave you will need to embody the spirit of our brand and align with our company culture. For us that is a series of shared beliefs:
WE BELIEVE IN BRAVERY — We are: Courageous, Bold, Experimental
WE BELIEVE IN INTEGRITY — We are: Honest, Accountable, Ethical
WE BELIEVE IN CONNECTION — We are: Collaborative, Inclusive, Open
WE BELIEVE IN INTENTION — We are: Purposeful, Proactive, Focused
We're a fast-paced scale-up and being together in person makes a real difference to how we collaborate and move the business forward. We've worked hard to make our riverside office an inviting and genuinely enjoyable place to be, and we're proud of the environment we've created for our team. Therefore, please only apply if you’re happy to commute to our HQ in Lewes, East Sussex on a full-time basis.
As part of being an equal-opportunity employer, we are committed to fostering an inclusive and diverse workplace culture. We embrace varied perspectives and encourage creativity that knows no bounds. While most of our roles are advertised as full-time, we are open to discussing where appropriate.
If you require any reasonable adjustments to support you through the application or interview process, please don't hesitate to let us know.
We're not currently seeking recruitment support for this role.
At Ancient + Brave you’ll find an engaging, collaborative and inclusive work environment where your talents will be nurtured, and your contributions valued.
Here’s what joining us looks like:
- We pay a discretionary bonus and review our salaries annually.
- Our Private Medical Insurance is designed to support your health and wellbeing, providing swift access to high-quality care whenever you need it most.
- Our Medicash plan offers access to specialist consultations, 24/7 Virtual GP and health screenings as well as dental, optical and complementary therapies and access to confidential support via its EAP programme.
- In addition to our regular annual holiday allowance of 25 days plus bank holidays, we also offer one Wellbeing day to use as needed.
- Our pension contributions are ESG invested (so no pharma, weapons or other ethically questionable investments).
- Our Mintago platform gives employees access to financial wellbeing advice and support as well as retail discounts and salary sacrifice schemes, which cover childcare, cycle to work, gym membership, groceries, electric vehicle and mobile/tech purchase.
- We offer continuous training & professional development opportunities and our team members get to enjoy complimentary nutrition and meditation sessions in the office.
- Our kitchen is fully stocked with the usual supplies as well as a limitless supply of A+B products (you also get 50% off on any product you wish to purchase).
- We hold two social events a year to come together and connect in a meaningful way.
- We provide all our team members with suitable laptop computers & headphones and our office is equipped with monitors, ergonomic chairs and sitting and standing desks.
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