UK Country Manager

COREcruitment; London; On-site; GBP 70,000; Full time

Job summary

An established industry player is seeking a dynamic Country Manager to lead the sales strategy for a prestigious luxury spirits brand in the UK. This exciting role involves managing a high-value portfolio, driving national distribution growth, and developing key relationships with top-tier venues. The ideal candidate will have a proven track record in luxury spirits sales and a strong network within high-end hospitality. This is a fantastic opportunity to join a passionate team and shape the future of luxury spirits in the UK, offering autonomy and the chance to manage a significant business with a competitive salary and benefits.

Benefits

Competitive salary

Bonus structure

Career progression opportunities

Passionate team environment

Qualifications

• Proven track record in luxury spirits sales and RTM management.
• Strong commercial acumen with growth-driven sales strategy.

Responsibilities

• Manage Prestige on-trade accounts in top-tier venues in London.
• Develop and execute a commercial strategy to drive volume and profitability.
• Strengthen national Route to Market partnerships with distributors.

Skills

Luxury Spirits Sales

Route to Market Management

Commercial Strategy Development

Sales Negotiation

Relationship Building

Job description

Country Manager, Luxury French Spirit Company, London, Up to £70,000 plus Commission and Benefits.

My client is a prestigious French spirits house who are seeking a Country Manager to lead Prestige Sales and Route to Market relationships across the UK. Based in London, this role will focus on managing and expanding a luxury on-trade portfolio, while driving national distribution growth through strategic wholesale and retail partnerships.

The Country Manager will need to drive new business across regional RTM along with driving forward the overall strategy of the business. This opportunity will come with vast amount of autonomy and the chance to manage a £1m+ business currently as if this was your own. The Country Manager will form part of the international senior leadership team.

This brand has two distribution outlets in the UK and a great presence, so this will be the perfect opportunity to grow this!

Company Benefits:

• Represent a globally renowned French spirits brand in the UK market.
• Lead the Prestige and luxury sales strategy, working with some of the most exclusive venues in London.
• Competitive salary, bonus structure, and career progression opportunities.
• Be part of a passionate and ambitious team shaping the future of luxury spirits in the UK.

The Country Manager responsibilities:

• Manage and develop Prestige on-trade accounts in London, securing placements in top-tier restaurants, hotels, and private members' clubs.
• Strengthen and expand national Route to Market partnerships, working closely with distributors, wholesalers, and retail specialists.
• Develop and execute a commercial strategy to drive volume, brand equity, and profitability.
• Build long-term relationships with key decision-makers in the luxury spirits industry.
• Lead sales negotiations, brand activations, and trade marketing initiatives to elevate brand presence.
• Monitor market trends, competitor activity, and sales performance, providing insights to refine the growth strategy.

The ideal Country Manager Candidate:

• Proven track record in luxury spirits sales, with experience in Prestige on-trade and RTM management.
• Strong commercial acumen with the ability to develop and execute a growth-driven sales strategy.
• Established network within high-end hospitality and premium distributors.
• Ability to blend strategic thinking with hands-on execution, driving both brand positioning and sales performance.
• Entrepreneurial mindset with a passion for luxury brands and fine spirits.