UK Cobrand Product Executive

American Express; City Of London; Hybrid; GBP 40,000 - 55,000; Full time

Job summary

A leading financial services company in London is seeking a Marketing Professional to lead campaigns for Cobrand Card products. You will drive customer engagement and growth through innovative marketing strategies, while collaborating across departments. Ideal candidates have a marketing background, strong communication skills, and data analytics capability. Competitive salary and comprehensive benefits are offered, along with a flexible working model.

Benefits

Competitive base salaries

Bonus incentives

Flexible working model

Comprehensive medical benefits

Career development opportunities

Qualifications

• Background in Marketing, with interest in Product Management.
• Exceptional verbal and written communication skills.
• Comfortable with data and analytics.

Responsibilities

• Lead marketing campaigns for key Cobrand Cards.
• Monitor and analyze marketing placements.
• Build relationships with stakeholders.

Skills

Marketing background

Problem-solving skills

Customer centricity

Strong communication skills

Data analysis

Job description

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career.

Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.

This is an exciting opportunity to join the dynamic and critical Product and Marketing team within UK International Card Services, who manage UK Consumer and SBS Cobrand Products. This team promises to drive significant growth and value through the delivery of innovative products, tailored to the needs of our customers.

The team focuses on creating and delivering value for our customers, through strategic growth initiatives for new products and propositions as well as delivering end-to-end marketing for Cardmember acquisition and engagement.

The successful candidate will work cross functionally across the Enterprise to develop effective marketing campaigns, and to drive profitable growth for the business delivering superior customer experience while ensuring governance and consumer duty guidelines are met.

As a key member of the team, you will also interact at multiple stakeholder levels, both within the Product & Marketing teams and other areas of the organisation, including but not limited to, Servicing, Operations, Technology, Acquisition, and Finance.

The role will be supporting 2 key Cobrand Card Products in the UK.

How will you make an impact in this role?

• Lead status calls and relationship with counterparts at 2 key Cobrand Cards. Influence our partners to unlock more acquisition channels and commitment, to drive sustainable growth on the cobrand portfolio.
• Deliver end-to-end Cardmember acquisition and engagement marketing plan for 2 Cobrand Cards, by partnering with key stakeholders across the business.
• Identifying right channel messaging and marketing tactics to create engaging communications and campaigns.
• Appointing and managing creative agencies to ensure optimal delivery of marketing campaigns. Collaborating with UK counterparts, including Customer Service, GMS, Finance, Compliance and Legal teams in the development and execution of product strategies.
• Actively monitor and analyse marketing placements to develop key learnings, enhancements, and T/L optimizations to drive Cardmember acquisition and engagement.
• Leverage data analytics to deliver on co-branded campaigns, ideate on rollout of new benefits and/or changes to product benefits, and drive an overall healthy portfolio.
• Providing stakeholder updates on product performance via monthly team meetings, and partner facing QBRs.
• Key partner to servicing teams, ensuring the correct strategy to retain customers, gather feedback and support in solving complaints.
• Maintaining a strong focus on competitor activity and the external environment.

The successful candidate will have the opportunity to:

• Work on a suite of partnership focused Cobrand Card products to drive business growth
• Help shape and define the ICS Cobrand Card E2E portfolio health (acquisition, engagement & retention strategy)
• Become the expert of the product across the enterprise
• Build partnership relationships externally with cobrand partners, and with cross functional teams across American Express

Minimum Qualifications

• Background in Marketing, with a desire to build experience in Product Management
• Strong initiative and problem-solving skills – finding a way around obstacles and challenges
• Comfort operating in ambiguity, tight timelines and willingness to test-and-learn.
• A customer centric mind-set and interest in understanding the Cobrand customer needs.
• Exceptional verbal and written communication skills, able to build effective working relationships with both internal and external stakeholders
• Excellent attention to detail and outstanding organisational skills
• A results-driven mind-set, well versed in usage of data and insights to set campaign objectives, track performance and test and learn new approaches to communications.
• Comfortable with data/analytics – proven ability to analyse and interpret data to form recommendations as well as articulate learnings and outputs

Preferred Qualifications

• Basic understanding of Card Issuing Economics
• UK experience and understanding of the card and regulatory landscape and customer needs (Consumer Duty)
• Experience with systems and processes for campaign analysis and execution

Employment eligibility to work with American Express in the UK is required as the company will not pursue visa sponsorship for these positions.

We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:

• Competitive base salaries
• Bonus incentives
• Support for financial-well-being and retirement
• Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location)
• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
• Generous paid parental leave policies (depending on your location)
• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
• Free and confidential counseling support through our Healthy Minds program
• Career development and training opportunities

Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.