UK B2B Sales Executive (Professional Hospitality Equipment) – Office Based

Bermar; Ipswich; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading provider in wine preservation is seeking a motivated B2B Sales Executive based in Ipswich. The role involves driving new business, managing customer relationships, and achieving sales targets with a base salary plus uncapped commission. Ideal candidates will have 2+ years of sales experience, strong communication skills, and a passion for results. This is a full-time, permanent position with clear career progression and flexible benefits.

Benefits

Clear career progression

Uncapped commission

Flexible benefits

Qualifications

• Proven 2+ years of B2B experience selling contracts and service packages.
• Confident in outbound sales and persistent in following up leads.
• Highly organized and comfortable being measured on performance.

Responsibilities

• Drive new and repeat business by selling service contracts.
• Win new business through cold calls and warm leads.
• Build long-term customer relationships.

Skills

B2B sales experience

Outbound sales

CRM familiarity

Communication skills

Organizational skills

Job description

Love the thrill of closing a deal? Ready to build on your B2B sales experience and take the next step in your career? This could be the role for you.

Bermar is the global leader in professional wine and Champagne preservation, trusted by The Ivy, Hilton, Odeon, Hawksmoor - and growing fast in the UK. Step into a role where your performance is rewarded, your growth is clear, and your impact is real.

Your Role

Drive new and repeat business by selling service contracts and accessories that add lasting value. Build relationships, secure renewals, and play a key role in the ongoing success of wine preservation across UK hospitality.

What you’ll be doing

• Grow service contract and accessory sales from existing customers through smart upselling and proactive outreach
• Win new business through cold calls, warm leads, and industry networking
• Negotiate renewals, close new agreements, and manage your pipeline to consistently hit targets
• Build long-term relationships by understanding customer needs and recommending the right service solutions
• Potential to represent Bermar at trade shows and key hospitality events to promote our brand and connect with decision-makers
• Collaborate with the wider team to share insights, refine your approach, and drive results

Who you are

• Proven 2+ years of B2B experience selling contracts, renewals, and/or service packages, and the results to prove it
• Confident in outbound sales and persistent in following up leads
• A natural communicator; persuasive, professional, and resilient
• Highly organised, target-driven, and comfortable being measured on performance
• Diligent with admin; you keep your CRM up to date and stay on top of contract details and renewals
• Bonus: experience in hospitality, F&B, or service sales
• Familiar with CRM systems and pipeline management tools

What you’ll earn & gain

• Base salary plus uncapped commission (OTE £30,000+)
• Clear, structured career progression
• Brand, product, and marketing backing behind your efforts
• Flexible benefits, team incentives, recognition, and social culture
• Training, mentoring, and room to build your personal sales playbook

Logistics

• Ipswich base (onsite); must be able to commute/relocate before starting
• Permanent, full-time role

How to apply

Think you’ve got what it takes? Apply now via LinkedIn or head to bermar.co.uk to send us your CV.