UK Agency Sales Director

Adform; London; On-site; GBP 70,000 - 110,000; Full time

Job summary

An innovative advertising technology company is seeking a Sales Director to strengthen their Revenue & Operations team in London. The role focuses on securing new, profitable clients by executing targeted sales strategies, building trust, and leveraging deep knowledge of the industry. Candidates should have over 10 years of sales experience, strong financial acumen, and proficiency in Salesforce. This position offers competitive compensation, ongoing professional development, and a dynamic, inclusive work environment focused on collaboration and growth.

Benefits

Competitive salary

Healthcare

Pension allowance

Qualifications

• 10+ years of relevant sales experience, with at least 5 years in advertising technology or media sales.
• Strong financial acumen.
• Proficiency in Salesforce or similar tools.

Responsibilities

• Prospect and convert leads by attending industry events, networking, and identifying opportunities.
• Plan and execute a sales strategy to build a pipeline and win new customers.
• Maintain a healthy sales velocity and strong pipeline.

Skills

Sales Experience

Negotiation Skills

Public Speaking

Financial Acumen

Tools

Salesforce

Job description

We are seeking a Sales Director to join our Revenue & Operations team based in London. In this role, you will report to the Senior Director, Sales and be responsible for securing new, profitable customers for Adform, targeting medium to large clients—advertisers, agencies, and publishers—both locally and internationally, including retail media.

You will build trust while pitching Adform’s buy-side solutions with presales support and leverage your knowledge of Ad servers, DSPs, and DMPs.

We hope you are ready to change the game! Be ready to:

1. Prospect and convert leads by attending industry events, networking, and identifying opportunities.
2. Plan and execute a sales strategy to build a pipeline and win new customers, achieving sales targets.
3. Manage opportunities and map stakeholders prior to onboarding.
4. Translate client needs into Adform products, negotiating win-win value for both Adform and the customer.
5. Gather competitor intelligence to highlight Adform's unique selling points and create differentiation.
6. Maintain healthy sales velocity and a strong pipeline.
7. Keep accurate, real-time records in Salesforce.
8. Deliver high-quality handovers to account management colleagues.

Attitude First. Everything else will follow. We can grow together faster if you have:

1. 10+ years of relevant experience in sales, with a minimum of 5 years selling advertising technology or media.
2. Strong financial acumen.
3. Proficiency in Salesforce (or equivalent) with a track record of diligent record-keeping.
4. A proven success record and ability to manage complex sales processes to closure.
5. Comfort in selling and pitching across various verticals.
6. Ability to sell alongside or in partnership with Global Holding Group Agency and other key Adform partners.
7. A constant desire to improve, staying engaged in feedback loops with your manager.
8. Stage speaking experience and strong public speaking skills.
9. Strong interpersonal and networking skills, with the ability to influence, negotiate, and present effectively.
10. Alignment with Adform’s guiding principles: Focus on Client Value, Behave with Decency, Take Ownership, Care, Collaborate as a Team Player, Remain Ambitious, and Stand Tall in all interactions.

Our promise to you:

1. A dynamic, inspiring, and international environment with ambitious and caring colleagues.
2. Join a rapidly growing company leading change in an evolving industry.
3. Commercial incentives to grow beyond your OTE with fast payout structures.
4. Regular sales team socials and collaborative learning opportunities.
5. Competitive salary & bonus incentives.
6. Benefits including public transport allowance, cycle to work scheme, mobile phone allowance, vitality healthcare.
7. Work with a global team, expanding Adform’s footprint in the UK.
8. Benefit Hub
9. Pension
10. And much more – join us to explore the full experience.

Diversity & Inclusion @Adform:

Adform is an equal opportunity employer with a global perspective. We are committed to creating an environment that respects and celebrates different backgrounds, believing that diversity enhances our teams’ creativity, innovation, and effectiveness. We value different backgrounds, perspectives, and skills.

We are dedicated to creating a work environment where employees feel valued for who they are and what they can contribute. We welcome all qualified applicants regardless of sex, race, disability, marital status, sexual orientation, or religious background, in accordance with the Equal Opportunities Act 2010.