UI Artist | New Games

960 MIDASPLAYER.COM LIMITED; Greater London; On-site; GBP 45,000 - 65,000; Full time

Benefits offered by this job

Collaborative art team

Playful and high-visibility game

Healthy work culture with trust and 팀

Job summary

King seeks a UI Artist to shape the visual interface for a new original IP mobile game, bridging Art Direction, UX and Tech. You will produce production-ready UI assets for menus, HUDs, events and live features, ensuring clear readability and polish within Unity.

The role requires strong graphic design foundations, standout iconography, and illustration skills, plus the ability to deliver optimized, implementation-ready assets and style guides in collaboration with designers and developers.

Qualifications

• A strong UI art portfolio with mobile and game-based UI examples.
• Excellent iconography and illustration skills with clear readability.
• Solid layout, typography, color, hierarchy, and visual clarity.
• Experience delivering Unity-ready UI assets and style guides.
• Proficiency with Figma, Photoshop, Illustrator and asset optimization.

Responsibilities

• Create clear, polished UI assets for mobile gameplay, menus, HUDs and events.
• Develop icons, buttons, panels, badges, frames and interface elements.
• Prepare assets for Unity with correct naming, slicing and formats.
• Collaborate with UX, Design, Tech and Art Direction to maintain style.
• Contribute to UI style guides, templates and documentation.
• Ensure readability and visual quality across screens and updates.

Skills

Strong UI portfolio

Iconography

Illustration

Layout & typography

UI in Unity

Asset optimization

2D/3D collaboration

Mobile UI readability

Communication skills

Polish & quality control

Tools

Figma

Photoshop

Illustrator

Job description

Craft: Art Job Description: We are looking for a UI Artist to help shape and produce the visual interface for our a new original IP mobile game This role sits between Art Direction, Game Design, UX, and Tech. Your goal is to create clear, polished, playful, and production-ready UI assets that support the game experience and match the project’s visual tone. The ideal candidate has strong graphic design foundations, excellent iconography and illustration skills, and a good understanding of how UI is implemented in Unity. Your role within the Kingdom Design and produce high-quality UI assets for mobile gameplay, menus, HUDs, events, and live features. Create clear, readable, and polished icons, buttons, panels, badges, frames, and interface elements. Develop illustrative UI elements that support the game’s visual identity. Work from wireframes, UX flows, and art direction to create final UI visuals. Maintain consistency across UI screens, systems, and feature updates. Prepare assets for Unity implementation with correct formats, naming, slicing, and optimization. Support the creation of UI style guides, templates, and documentation. Collaborate with UX, Design, Tech, and Art Direction to ensure UI is beautiful, functional, and production-ready. Contribute ideas to improve readability, usability, and visual quality. Collaboration and Integration Work closely with Art Direction to maintain the project’s visual style. Collaborate with Game Designers and UX Designers to support clear player flows. Work with Unity developers to ensure UI assets integrate correctly. Coordinate with 2D, 3D, VFX, and animation teams when UI requires cross-discipline support. Communicate clearly with internal teams and respond well to feedback. Support production priorities while keeping a strong eye on quality and consistency.

Skills to create thrills

Strong portfolio showing high-quality UI art for games or mobile products.

Excellent iconography skills with strong readability at small sizes.

Strong illustration skills, especially for stylized, playful, or polished game visuals.

Solid understanding of layout, composition, typography, color, hierarchy, and visual clarity.

Experience with Figma, Photoshop, Illustrator, or equivalent tools.

Experience creating UI assets for Unity.

Ability to prepare clean, optimized, implementation-ready assets.

Good understanding of mobile UI constraints and readability.

Experience working with art direction and established visual styles.

Strong communication skills and ability to take feedback constructively.

Good sense of polish, consistency, and quality control.

Preferred Qualifications

Experience working on casual, mobile, or family-friendly games.

Experience with AI.

Experience creating UI mockups, style guides, and asset libraries.

Knowledge of UI animation or motion design.

Comfort working with both 2D and 3D pipelines.

Experience supporting live game features, events, or seasonal content.

What We Offer

• A collaborative art team focused on craft, clarity, and polish.
• The chance to contribute to a playful and highly visible game experience.
• A healthy work culture that values trust, ownership, and teamwork.

About King

With a mission of Making the World Playful, King is a leading interactive entertainment company for the mobile world with more than 20 years of history of delivering some of the world’s most iconic games in the mobile gaming industry, including the world-famous Candy Crush franchise, as well as other mobile titles such as Farm Heroes Saga.

Around 200 million people play a King game every month.

King, part of Microsoft (NASDAQ: MSFT), has Kingsters in Stockholm, Malmö, London, Barcelona, Berlin, Dublin, San Francisco, New York, Los Angeles and Malta.

More information can be found at King.com or by following us on LinkedIn and @lifeatking on Instagram.

Applicant Privacy Policy

We bring moments of magic to hundreds of millions of people every single day. We create unforgettable games that are loved around the world. We take the art and science of gaming to the next level through curiosity for the unexplored, passion for games, respect for each other, and love for our players.

This Applicant Privacy Notice summarizes how the information you submit as a job applicant through this website will be handled and protected by King and its subsidiaries ("we" or "us"). For full details regarding the types of information we may collect from you, how and why we use this information, and with whom we share this information, please see our Applicant Privacy Policy.

Who we are

King is a leading interactive entertainment company for the mobile world, with people all around the world playing one or more of our games, including franchises such as Candy Crush, Farm Heroes, Pet Rescue and Bubble Witch.

We have 249 million monthly active users as of fourth quarter 2019 across web, social and mobile platforms.

King was acquired by Activision Blizzard Inc. (Nasdaq ATVI) in February 2016 and operates as an independent unit of the company.

Our passion Making great games is incredibly challenging but we’ve proven it can be done… and we see a world of possibilities ahead.

We’re challenging ourselves to dream bigger in a Seriously Playful way. We’re experimenting, learning, and adapting continuously to shape the industry in ways yet to be imagined.

We’re passionate about bringing moments of magic to our players and we’re not afraid to have fun along the way. Above all, we play as a team, helping each other have impact on a massive scale. And we’ll know we’ve outdone ourselves when we’ve inspired the world to play.

If you share our passion, our values, and our hunger to shape the future, join us in Making the World Playful! Together, we’ll create new experiences that raise the bar, delight billions of people, and redefine the world of games again and again.