Senior CRM Specialist

960 MIDASPLAYER.COM LIMITED; Greater London; On-site; GBP 60,000 - 90,000; Full time

Job summary

King is seeking a Senior CRM Specialist to own the end-to-end lifecycle communications for its live game operations. You will drive retention, engagement and reactivation through multi-channel campaigns and continuous optimisation.

You will coordinate content, localisation, QA, and collaboration with design and agency partners to ship high-quality campaigns that delight players and maximise monetisation.

Qualifications

• Plan and operate lifecycle communications to engage players at every stage.
• Deliver ad hoc campaigns for immediate opportunities.
• Execute multi-channel communications across push, email, in-game messaging.

Responsibilities

• Build targeted audiences via segmentation.
• Test, iterate and optimise campaign content, timing and channels.
• Track performance metrics like retention, engagement and monetisation.

Skills

Lifecycle campaigns

Multichannel CRM

Campaign testing

Analytics & KPIs

Tools

Email platforms

Push notifications

Job description

Craft: Job Description: The Senior CRM Specialist is responsible for delivering and improving the communications that support our live game operations and the full player lifecycle. The Senior CRM Specialist will retain end-to-end ownership of campaign quality, optimisation, and overall performance. The primary focus of this role is the effective execution and continuous improvement of current CRM activity, driving daily player retention, deep engagement, and reactivation across multiple direct channels.

Key Responsibilities

Lifecycle & Ad-Hoc Campaign Operations

Plan and operate lifecycle communications designed to engage players at every stage.

Deliver ad hoc campaigns in response to immediate game, player, and commercial opportunities.

Execute multi-channel communications across push notifications, email, in-game messaging, and other relevant CRM channels.

Brief and coordinate copy, design, localisation and assets across functional teams.

Ownership of QA processes to guarantee accurate and timely campaign launches.

Support seasonal events, new feature launches, live operations, and cross-promotional initiatives.

Segmentation, Testing & Optimisation

Build targeted audiences and apply player segmentation approaches.

Market new propositions and in-game reward systems to maximize player awareness, adoption, and participation.

Strong test, learn and iterate approach that covers audiences, content, timing, messaging channels, and player propositions.

Monitor active campaign performance continuously to identify and implement immediate opportunities for optimisation.

Analytics, Insights & Collaboration

Track and report on core performance metrics, including reach, engagement, retention, revenue, and other related KPIs.

Help players engage more deeply with the game, remain active for longer periods, and return after periods of inactivity.

Contribute actionable campaign insights and operational learnings to help shape the future CRM strategic roadmap.

Support the coordination, briefing, and execution of campaign workflows delivered in collaboration with agency partners.

Core Competencies & Requirements

Player First Mindset: Strong understanding of player needs and how we can serve the best player experience.

Campaign Ownership: Demonstrated ability to manage campaign quality, optimisation, and end-to-end performance independently.

Multi-Channel Expertise: Hands-on experience executing lifecycle and ad-hoc communications via email, push notifications, and in-game messaging.

Testing & Analytics: Proven competency in running structured optimisation tests (channel, timing, copy, propositions) and tracking KPIs such as retention and monetisation.

Cross-Functional Collaboration: Experience briefing, delegating and working collaboratively with internal teams and external agency partners.

About King

With a mission of Making the World Playful, King is a leading interactive entertainment company for the mobile world with more than 20 years of history of delivering some of the world’s most iconic games in the mobile gaming industry, including the world-famous Candy Crush franchise, as well as other mobile titles such as Farm Heroes Saga.

Around 200 million people play a King game every month.

King, part of Microsoft (NASDAQ: MSFT), has Kingsters in Stockholm, Malmö, London, Barcelona, Berlin, Dublin, San Francisco, New York, Los Angeles and Malta.

More information can be found at King.com or by following us on LinkedIn and @lifeatking on Instagram.

We bring moments of magic to hundreds of millions of people every single day. We create unforgettable games that are loved around the world. We take the art and science of gaming to the next level through curiosity for the unexplored, passion for games, respect for each other, and love for our players.

Who we are King is a leading interactive entertainment company for the mobile world, with people all around the world playing one or more of our games, including franchises such as Candy Crush, Farm Heroes, Pet Rescue and Bubble Witch. We have 249 million monthly active users as of fourth quarter 2019 across web, social and mobile platforms. King was acquired by Activision Blizzard Inc. (Nasdaq ATVI) in February 2016 and operates as an independent unit of the company.

Our passion Making great games is incredibly challenging but we've proven it can be done... and we see a world of possibilities ahead. We're challenging ourselves to dream bigger in a Seriously Playful way. We're experimenting, learning, and adapting continuously to shape the industry in ways yet to be imagined. We're passionate about bringing moments of magic to our players and we're not afraid to have fun along the way. Above all, we play as a team, helping each other have impact on a massive scale. And we'll know we've outdone ourselves when we've inspired the world to play.

If you share our passion, our values, and our hunger to shape the future, join us in Making the World Playful! Together, we'll create new experiences that raise the bar, delight billions of people, and redefine the world of games again and again.

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