UI Artist | New Games

King; Greater London; On-site; GBP 45,000 - 65,000; Full time

Benefits offered by this job

Collaborative team

Playful game experience

Healthy culture

Job summary

King is seeking a UI Artist to shape and produce the visual interface for a new original IP mobile game. You will work between Art Direction, Game Design, UX, and Tech to deliver polished, production-ready UI assets that fit the project’s visual tone.

The role emphasizes strong iconography, illustration, and Unity implementation, with collaboration across design and art teams to ensure readability and visual clarity on mobile devices.

Qualifications

• Portfolio demonstrating high-quality UI art for games or mobile products.
• Excellent iconography with readability at small sizes.
• Strong illustration skills for stylized, playful visuals.
• Solid grasp of layout, composition, typography, color, and clarity.
• Experience with Unity-based UI implementation and asset prep.

Responsibilities

• Design and produce high-quality UI assets for mobile gameplay, menus, HUDs, events, and live features.
• Create clear, readable icons, buttons, panels, badges, frames, and interface elements.
• Develop UI elements that support the game's visual identity.
• Work from wireframes, UX flows, and art direction to final visuals.
• Maintain consistency across UI screens and updates.
• Prepare assets for Unity with correct formats, naming, slicing, and optimization.
• Support UI style guides, templates, and documentation.
• Collaborate with UX, Design, Tech, and Art Direction to ensure quality.

Skills

UI art for games

Iconography

Illustration

Layout & typography

Unity UI implementation

Communication

Feedback collaboration

Tools

Figma

Photoshop

Illustrator

Unity

Job description

Craft:

Art

Job Description:

We are looking for a UI Artistto help shape and produce the visual interface for our a new original IP mobile game

This role sits between Art Direction, Game Design, UX, and Tech. Your goal is to create clear, polished, playful, and production-ready UI assets that support the game experience and match the project’s visual tone.

The ideal candidate has strong graphic design foundations, excellent iconography and illustration skills, and a good understanding of how UI is implemented in Unity.

Your role within the Kingdom

• Design and produce high-quality UI assets for mobile gameplay, menus, HUDs, events, and live features.

• Create clear, readable, and polished icons, buttons, panels, badges, frames, and interface elements.

• Develop illustrative UI elements that support the game’s visual identity.

• Work from wireframes, UX flows, and art direction to create final UI visuals.

• Maintain consistency across UI screens, systems, and feature updates.

• Prepare assets for Unity implementation with correct formats, naming, slicing, and optimization.

• Support the creation of UI style guides, templates, and documentation.

• Collaborate with UX, Design, Tech, and Art Direction to ensure UI is beautiful, functional, and production-ready.

• Contribute ideas to improve readability, usability, and visual quality.

Collaboration and Integration

• Work closely with Art Direction to maintain the project’s visual style.

• Collaborate with Game Designers and UX Designers to support clear player flows.

• Work with Unity developers to ensure UI assets integrate correctly.

• Coordinate with 2D, 3D, VFX, and animation teams when UI requires cross-discipline support.

• Communicate clearly with internal teams and respond well to feedback.

• Support production priorities while keeping a strong eye on quality and consistency.

Skills to create thrills

• Strong portfolio showing high-quality UI art for games or mobile products.

• Excellent iconography skills with strong readability at small sizes.

• Strong illustration skills, especially for stylized, playful, or polished game visuals.

• Solid understanding of layout, composition, typography, color, hierarchy, and visual clarity.

• Experience with Figma, Photoshop, Illustrator, or equivalent tools.

• Experience creating UI assets for Unity.

• Ability to prepare clean, optimized, implementation-ready assets.

• Good understanding of mobile UI constraints and readability.

• Experience working with art direction and established visual styles.

• Strong communication skills and ability to take feedback constructively.

• Good sense of polish, consistency, and quality control.

Preferred Qualifications

• Experience working on casual, mobile, or family-friendly games.

• Experience with AI

• Experience creating UI mockups, style guides, and asset libraries.

• Knowledge of UI animation or motion design.

• Comfort working with both 2D and 3D pipelines.

• Experience supporting live game features, events, or seasonal content.

What We Offer

• A collaborative art team focused on craft, clarity, and polish.

• The chance to contribute to a playful and highly visible game experience.

• A healthy work culture that values trust, ownership, and teamwork.

Success in this role means UI assets are clear, beautiful, consistent with the art direction, and smoothly integrated into the game.

About King

With a mission of Making the World Playful, King is a leading interactive entertainment company for the mobile world with more than 20 years of history of delivering some of the world’s most iconic games in the mobile gaming industry, including the world-famous Candy Crush franchise, as well as other mobile titles such as Farm Heroes Saga. Around 200 million people play a King game every month. King, part of Microsoft (NASDAQ: MSFT), has Kingsters in Stockholm, Malmö, London, Barcelona, Berlin, Dublin, San Francisco, New York, Los Angeles and Malta. More information can be found at King.com or by following us on LinkedIn and @lifeatking on Instagram.