UGG Retail Activations Specialist

Deckers Brands; London; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A leading footwear company in London is seeking a UGG Retail Activations Specialist. The role involves planning and executing retail activations and events in EMEA. Candidates should have a passion for brand storytelling and experience in managing in-store activations. The position offers competitive pay, bonuses, and a hybrid working environment.

Benefits

Competitive Pay and Bonuses

27 Days Holidays + Bank Holidays

Extras, discounts, and volunteering opportunities

Growth and Development opportunities

Hybrid & Flexible Working Environment

Qualifications

• Experience planning and managing brand storytelling events.
• Passion for the UGG brand and consumer-centric in-store activations.
• Understanding of the EMEA markets including UK, Germany, and France is a plus.
• Experience working with external agency partners.
• Experience managing and influencing budgets.

Responsibilities

• Create and own the retail marketing activation calendar for EMEA locations.
• Develop and execute the strategic roadmap for consumer-focused events.
• Collaborate with cross-functional teams for event integration.
• Plan and oversee all aspects of event production.
• Manage budgets and ensure cost-effective execution.

Skills

Organisation

Attention to detail

Project management

Consumer first mindset

Collaboration

Creative thinking

Job description

UGG Retail Activations Specialist page is loaded

UGG Retail Activations Specialist

Apply remote type Hybrid locations London, England time type Full time posted on Posted Yesterday time left to apply End Date: September 6, 2025 (23 days left to apply) job requisition id 18998

UGG Retail Activations Specialist

At Deckers Brands, Together, Every Step is a promise kept that every employee can bring their authentic self, is valued and supported, as a whole person, at work and beyond. Together, Every Step is how we continue to deliver exceptional business results, experience an amazing place to work, and have a positive impact on the communities and world around us.

The Role:

In this role you will take full ownership of planning and execution of the UGG retail activations and events within our EMEA stores.

You will create and own the marketing calendar for each store, balancing brand storytelling with key commercial and traffic driving. This role will manage agencies in each market, taking activations from ideation through to reality

Your Impact:

• Create and own the retail marketing activation calendar for each key UGG EMEA location
• Develop and execute the strategic roadmap for our consumer-focused events
• Identify and prioritize in-store event opportunities, including brand activations, product launches, and UGG cultural moments
• Collaborate with cross-functional teams to integrate events into broader marketing and brand strategies
• Plan, coordinate and oversee all aspects of event production
• Partner with creative teams or agencies to develop immersive brand experiences
• Develop innovative ways to engage consumers through interactive experiences and brand storytelling
• Leverage data and insights to tailor event experiences that resonate with target audiences
• Manage budgets, negotiate contracts and ensure cost-effective execution
• Track key performance metrics and provide post event analysis

COME AS YOU ARE

We celebrate diversity—of your background, your experiences, and your unique identity. We are committed to ensuring an inclusive and equitable workplace where all of our employees can Come as They Are. We believe that when we bring our different perspectives to work, we are truly Better Together.

Who You Are:

• You are organised, thorough, high level of attention to detail
• A project manager with skills across organisation, planning and prioritization
• You have a consumer first mindset
• You are a great collaborator with your stakeholders and able to influence
• You have a creative approach to your work and enjoy bringing new ideas to projects

We would Love toHearfrom People with:

• Experience planning and managing brand story-telling events/retail events
• A passion for the UGG brand and consumer-centric in-store activations
• An understanding of the EMEA markets including UK, Germany and France is a plus
• Working with external agency partners
• Experience managing and influencing budgets

What We Will Give You:

• Competitive Pay and Bonuses - We’ve created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they’re valued.
• 27 Days Holidays + Bank Holidays & some time away from work – on top of generous holiday allowance, we can generally take advantage of half day Fridays providing our work is finished for the week.
• Extras, discounts, perks & volunteering opportunities - Being a valued member of the Deckers Brands team means more than just a paycheck. From generous discounts to community-based programs, we offer a variety of cool extras.
• Growth and Development - Deckers Brands was built on the idea of pursuing passion. That’s why we offer extensive opportunities and support for personal and professional development including Global Mentorship Programme
• Hybrid & Flexible Working Environment

Equal Employment Opportunity
Diversity and inclusion are key to our success. We are proud to be an equal opportunity employer and our employees are people with different strengths, experiences and backgrounds who share a passion for our brands. We welcome qualified applicants embracing their race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, mental or physical disability, medical condition and all of the other beautiful parts of your identity.

#LI-LJ1

#LI-FC1

#LI-LZZ1

#LI-NS1

About Us

More than Just a Footwear Company

From our corporate offices to our global retail stores, there’s a curious, independent spirit that’s distinctively Deckers Brands. We’re about giving people the freedom to pursue their passions. And we’re committed to helping them succeed; to become their best selves. That’s why we’re about more than work, the 9 to 5 or daily grind. We’re about opportunity - opportunity to create, to grow and to have an impact.

As we work to become better at everything we do, how we better the world matters, too. Our products and brands are loved, no doubt about it. But the difference we make in people’s lives begins with our people, right here at Deckers Brands. We’re adventurous, spirited, unafraid of new challenges and willing to take chances. We are always ready to rally around a cause.

Put simply, we want all of our people to thrive - to reach their full potential and have fun while doing it. Because in the end, Deckers thrives when our people thrive.