UA Team Lead

Flo; London; On-site; GBP 70,000 - 100,000; Full time

Job summary

A leading company is seeking a User Acquisition Manager to drive marketing efforts across platforms. The ideal candidate will have extensive experience in digital marketing, managing substantial budgets, and leading a performance marketing team. The role encompasses strategy development, analytics oversight, and cross-team collaboration to stimulate user and revenue growth. A comprehensive benefits package is offered, supporting flexible work and professional development.

Benefits

Flexible working arrangements

Equity grants

Paid leave

Workations

Parental leave

Career development resources

Qualifications

• 5+ years in digital marketing/user acquisition.
• Expert understanding of mobile user acquisition.
• 3+ years managing a performance marketing team.

Responsibilities

• Leading User Acquisition at Flo by managing and optimizing performance marketing.
• Managing an 8-figure user acquisition budget.
• Developing new growth initiatives.

Skills

Digital marketing

User acquisition

Data analysis

Analytical skills

Communication

Tools

Looker

Tableau

Excel

Job description

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The Job

One of the key pillars to our growth is User Acquisition, and few UA teams can boast the success we've had since our founding. Every day, they run, control, and optimize a wealth of high-quality creative media to deliver our message and continue the successful growth in the user base we've enjoyed year on year since 2015.

Your Experience

Must have:

• 5+ years in digital marketing/user acquisition;
• 3+ years managing a performance marketing team;
• Expert understanding of the mobile user acquisition, marketing landscape, mobile analytics, and mobile attribution (including SKAN and Sandbox);
• Expertise in analytics and visualization software, e.g., Looker, Tableau, and Excel;
• Strong analytical skills with a focus on data analysis and recommendations;
• Expertise in Google Play and App Store connect reports & analytics;
• Understanding of privacy regulations: GDPR, CCPA, DMA, etc.;
• Experience managing large marketing budgets across various digital and media channels;
• Excellent communication skills, including the ability to promote and negotiate new ideas.

Nice to have:

• Experience in the Health & Fitness domain.

What you'll be doing

You'll be responsible for:

• Leading User Acquisition at Flo by managing and optimizing performance marketing across platforms: iOS, Android, Web;
• Managing an 8-figure user acquisition budget to achieve high user and revenue growth;
• Developing new growth initiatives by following best practices and strategies in user acquisition;
• Creating test plans and experimenting with various UA initiatives to identify high-impact opportunities;
• Overseeing all reporting and analytics related to user acquisition and marketing;
• Optimizing and reporting performance across multiple ad networks;
• Managing relationships with other teams: ASO, onboarding, creative studio, product teams, privacy & compliance;
• Liaising with ad network vendors and collaborating with Flo teams to develop creative ads and materials;
• Developing and managing the User Acquisition team.

Location and salary details are provided, with ranges varying depending on skills and experience.

Reward

Flo offers a comprehensive benefits package, including flexible working arrangements, equity grants, paid leave, workations, parental leave, career development resources, and more.