Trust Communications Lead — Social Impact & Campaigns

Aberdeen; Greater London; Hybrid; GBP 52,000 - 75,000; Full time

Benefits offered by this job

40 days annual leave

16% employer pension contribution

Discretionary bonus (where applicable)

Private healthcare

Gym discounts

Season ticket loans

Employee discount portal

Job summary

Aberdeen Group plc is seeking a Trust Communications Manager to shape how the Aberdeen Group Charitable Trust communicates its purpose, impact and ambitions. You will craft strategies for internal and external communications and work with partners to tell powerful stories that boost awareness, participation and pride in the Trust’s work.

Based in Edinburgh with blended working and London consideration for exceptional candidates, the role involves campaigns, content creation across intranets,

Qualifications

• Ownership of internal communications strategies and colleague engagement programmes within a corporate environment to drive participation, understanding and advocacy.
• Delivery of integrated communications campaigns from planning through to execution and evaluation, using audience insight, channel strategy and performance metrics to achieve measurable outcomes.
• Advanced content development capability across intranet, websites, newsletters, leadership comms and campaign materials.
• Strong expertise in digital communications and channel management, including editorial planning and engagement reporting.
• Advanced capability in communications measurement and reporting, including metrics analysis to optimise activity.
• Understanding of governance, brand standards and reputational risk management in a corporate setting.

Responsibilities

• Develop and deliver the Trust’s communications strategy, ensuring activity is measurable, impactful and aligned to organisational priorities.
• Lead integrated internal and external communications campaigns supporting funding programmes, research publications, charity partnerships and wider social impact initiatives.
• Create content across intranet articles, websites, newsletters, social media, case studies and campaign materials.
• Drive colleague engagement by developing campaigns that increase participation in volunteering, fundraising, skills-based support and other Trust initiatives.
• Partner with charities and internal stakeholders to bring impact stories to life, support partnership launches and amplify the Trust’s profile.
• Manage communications planning, performance reporting, budgets and governance activity, ensuring delivery of high-quality outcomes.

Skills

Internal comms strategy

Campaign delivery

Content development

Digital comms

Measurement & reporting

Governance & risk

Job description

Aberdeen Group plc is seeking a Trust Communications Manager to shape how the Aberdeen Group Charitable Trust communicates its purpose, impact and ambitions. You will craft strategies for internal and external communications and work with partners to tell powerful stories that boost awareness, participation and pride in the Trust’s work.

Based in Edinburgh with blended working and London consideration for exceptional candidates, the role involves campaigns, content creation across intranets,