Impactful Trust Communications Lead

abrdn Inc.; Greater London; Hybrid; GBP 60,000 - 90,000; Full time

Benefits offered by this job

40 days leave

Pension contribution 16%

Performance-based bonus

Private healthcare

Gym discounts

Season ticket loans

Employee discount portal

Job summary

Aberdeen Group plc invites applications for a Trust Communications Manager. You will shape how the Aberdeen Group Charitable Trust communicates its purpose, impact and ambitions, leading content across intranet, websites, newsletters and social channels while partnering with charities and internal stakeholders to amplify the Trust’s profile.

The role requires strong corporate communications experience, a passion for social impact and the ability to manage integrated campaigns, measurement and

Qualifications

• Demonstrated ownership of internal communications strategies and colleague engagement programmes within a complex corporate environment.
• Proven delivery of integrated communications campaigns from planning through to execution and evaluation.
• Advanced content development capability across intranet platforms, websites, newsletters and social channels.
• Strong expertise in digital communications and channel management, including editorial calendars and governance.
• Advanced capability in communications measurement and reporting, using engagement metrics and insights to optimise activity.
• Strong understanding of governance, brand standards and reputational risk in a corporate setting.

Responsibilities

• Develop and deliver the Trust’s communications strategy, ensuring activity is measurable and aligned to priorities.
• Lead integrated campaigns supporting funding programmes, partnerships and social impact initiatives.
• Create engaging content across intranet, websites, newsletters and social media.
• Drive participation in volunteering, fundraising and skills-based support through campaigns.
• Partner with charities and internal stakeholders to bring impact stories to life and amplify the Trust’s profile.
• Manage communications planning, performance reporting, budgets and governance activity.

Skills

Internal communications

Campaign delivery

Content development

Digital communications

Measurement & reporting

Governance & risk

Job description

Aberdeen Group plc invites applications for a Trust Communications Manager. You will shape how the Aberdeen Group Charitable Trust communicates its purpose, impact and ambitions, leading content across intranet, websites, newsletters and social channels while partnering with charities and internal stakeholders to amplify the Trust’s profile.

The role requires strong corporate communications experience, a passion for social impact and the ability to manage integrated campaigns, measurement and