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Trends Lead

WeAreTechWomen

United Kingdom

On-site

GBP 40,000 - 60,000

Full time

Today
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Job summary

Join a leading technology company as a Marketing Specialist, where you will lead marketing strategies for various products and engage in storytelling that highlights product impact. This role requires a deep understanding of marketing, strong analytical skills, and the ability to collaborate with cross-functional teams to drive growth and enhance the company’s reputation.

Qualifications

  • 6 years of experience in marketing across multiple fields.
  • Experience managing cross-functional projects.
  • Expertise in statistics or related fields.

Responsibilities

  • Integrate data insights into storytelling for Google's product impact.
  • Develop strategies to enhance trustworthiness during elections.
  • Generate insights to engage media and reinforce tech leadership.

Skills

Marketing
Data storytelling
Cross-functional project management
Data visualization
Statistics

Education

Bachelor's degree or equivalent practical experience

Job description

Minimum qualifications:
  • Bachelor's degree or equivalent practical experience.
  • 6 years of experience in marketing working across one or more marketing fields (e.g., growth, product marketing, brand marketing, social).
  • Experience managing cross-functional or cross-team projects.

Preferred qualifications:
  • Experience collaborating with a globally distributed team.
  • Experience acting as a product expert or advocate, presenting technical information and inspiring external users in data storytelling.
  • Experience engaging with government bodies and other relevant Key Opinion Formers (KOFs), leveraging data insights to build trust and inform policy.
  • Expertise in statistics, computer science, data journalism or a related field, with a track record of surfacing actionable insights from complex datasets.
  • Proficiency in applied statistics and data visualization tools.
About the job

Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

Responsibilities
  • Integrate data insights into storytelling to highlight Google's product impact. Enhance Search perception through media partnerships, aiming for global expansion. Support Artificial Intelligence (AI) narratives by providing Search data to monitor and shape AI perceptions.
  • Develop strategies to reinforce Search's trustworthiness during elections using Trends insights for key opinion formers. Generate insights to engage media, reinforcing Google's responsible tech leadership. Position Google Trends as a resource to build trust and improve Google’s reputation with regulators and consumers through data transparency.
  • Keep executives informed about public and AI perceptions via Search data analyses. Collaborate internally to produce reports using Trends data, showcasing how Google Search and AI address global issues.
Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form.
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