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A leading museum in London is seeking a strategic development manager to lead the travel trade and group sales strategy. This full-time role involves building relationships with travel partners, developing group-friendly products, and overseeing booking systems integration. Competitive salary offered between £44,000 - £47,000 per annum, depending on experience.
Contract type:
Location:
IWM LondonCategory:
OtherSalary:
£ 44,000 - £ 47,000 per annum (depending on experience)Contract type:
Contract PermanentHours:
Full timeTelephone:
N/AKey duties
Strategic Development
- Lead the development and delivery of a comprehensive travel trade and group sales strategy aligned with the museum's commercial goals.
- Identify growth opportunities across B2B segments, including international and domestic travel trade, OTAs, FITs and group organisers.
- Develop your networks in the travel trade, group travel and museum/ visitor attraction sector to enable horizon scanning and early identification of new and emerging trends and opportunities.
- Define and track KPIs to evaluate performance and inform future planning.
Relationship Management
- Build and maintain strong relationships with travel trade partners, including tour operators, wholesalers, destination management companies and OTAs.
- Act as the key liaison for trade and group-related enquiries and partnerships.
- Represent the museum at trade shows, fam trips and networking events to build brand awareness and develop new partnerships.
Sales & Revenue
- Develop and sell group-friendly products and packages in collaboration with the Events and Experiences team.
- Work with the Admissions and Marketing teams to optimise pricing strategies and promotional campaigns.
- Negotiate commercial agreements and commission structures with third-party platforms and distributors.
Systems & Operations
- Oversee the group booking systems, working towards integration with the museum's ticketing and CRM platforms.
- Collaborate with the Admissions and Ticketing team to manage booking processes, visitor capacity and operational readiness.
- Identify and support implementation of new payment platforms and systems to enable new UK and international payment methods.
- Ensure all sales channels - internal and third-party - are aligned and delivering accurate availability, pricing and product information
For a full list of duties and the person specification (which your application will be marked against) please view the Job Description on the IWM Jobs website.
National Museum Directors' Council, Tate Britain, Millbank, London SW1P 4RG.