Trading & Optimisation Manager

Moss; Greater London; On-site; GBP 60,000 - 85,000; Full time

Benefits offered by this job

70% employee discount across Moss

Season Ticket Loan

Cycle to Work Scheme

Discounted PureGym membership

Life Insurance

Access to Moss Learning

Employee Hub with wellbeing

Job summary

Moss is a heritage menswear brand guiding online trading and campaigns with over 170 years of tailoring know-how. You will own trading across Moss sites, plan campaigns, and ensure a seamless omnichannel user experience from online to offline touchpoints.

Lead performance analysis with MS Clarity and Google Analytics, optimise conversion rate and accessibility, and manage Hire and Custom Made online experiences across digital channels.

Qualifications

• 5+ years in a similar role.
• Strong understanding of user experience and how it aligns with delivering business outcomes.
• Experience with MS Clarity, Google Analytics and CRO tests/agencies.
• Strong planning and organisational skills with meticulous attention to detail.
• Understanding of digital channels, technologies and analytic techniques.

Responsibilities

• Develop and maintain the trading and promotional calendar, aligning it with key events, themes and seasonal launches to maximise sales opportunities.
• Plan and brief campaign launches onsite, ensuring campaigns and seasonal product stories are optimised.
• Align Ecommerce activities with other channels and stores, communicating plans to maintain a consistent omnichannel brand image.
• Brief, upload, and schedule content on Retail and Hire websites for a first-class digital user experience.

Skills

Campaign management

Ecommerce trading

Data analysis

User experience

Planning

Attention to detail

Tools

MS Clarity

Google Analytics

CRO testing

Job description

Our Vision is to be admired for our craft, experience, and sustainability. Desired by our customers and loved by our people.

Today Moss is more than a menswear brand, we are ‘Styling individuals for moments that matter’. We’re not just for men on their big day – we’re for everyone, all the time. Whether they need to hire a one-off outfit, elevate their daily wardrobe, or create a custom piece, we’re by their side with over 170 years of tailoring know-how and considered clothing made for life as we all live it now.

Our shared values encourage us to Trust our colleagues to think Creatively and plan for the sustained growth and development of Moss. For us this is about working Collaboratively and using Agility to achieve success, whilst leaving a positive impact. Embracing our core values and behavioural competencies strengthens relationships with our customers and colleagues.

Purpose Of The Role:

To own the trading of all Moss sites and services online, through the planning, setup and optimisation of campaigns, promotions and seasonal product stories. To maximise the trading potential within ecommerce and ensure consistency of campaigns across all digital channels with a seamless user experience across online and offline touchpoints. To improve the usability and accessibility of our websites for all.

Key Responsibilities:

Ecommerce Trading & Campaign Management:

• Develop and maintain the trading and promotional calendar, aligning it with key events, themes and seasonal launches to maximize sales opportunities and customer engagement
• Plan and brief campaign launches onsite, working with all members of the Ecommerce team to ensure campaigns and seasonal product stories are optimised
• Align Ecommerce activities with other channels and stores, effectively communicating trading plans and changes in activity to other departments to maintain a consistent omnichannel brand image
• Brief, upload, and schedule content on the Retail and Hire websites, ensuring correct deployment and display across devices for a first-class digital user experience

Performance Analysis & Optimisation:

• Report on seasonal and campaign performance and present data and insights to senior stakeholders
• Create segmented trading strategies using customer sales and behavioural data to deliver targeted products and promotions, maximizing sales and margin performance
• Optimise the onsite search and navigation functionalities to enhance product findability and discoverability
• Lead the use of MS Clarity analytics across the Ecommerce team and provide insights to the wider business on user behaviour online that will inform business strategy

Conversion Rate & User Experience:

• Manage the Conversion Rate Optimisation strategy, conducting tests and implementing proven enhancements to the user experience that boost conversion rate and other key metrics
• Improve the accessibility of our websites, especially for visitors with impairments and disabilities
• Lead the optimisation of the Hire and Custom Made online experiences, being the point-person digitally for day-to-day activity across these services

What You'll Need to Succeed:

Technical:

• 5+ years in a similar role
• Strong understanding of customer needs and user experience and how these align with delivering business outcomes
• Experience with MS Clarity, Google Analytics and CRO Tests/Agencies
• Strong planning and organisational skills alongside meticulous attention to detail
• A good understanding of digital channels, technologies and analytic techniques

Desirable (but not compulsory):

• Experience working within a retail or ecommerce environment
• Experience presenting performance data and insights to senior stakeholders
• Experience managing onsite trading, promotions and campaign delivery
• Understanding of website accessibility and conversion rate optimisation methodologies

About You:

• The ability to work collaboratively across departments, nurturing relationships to drive collective results
• Ability to cope under pressure and changing business deliverables
• Strong planning and organisational skills
• Meticulous attention to detail
• Customer and user experience focused
• Commercially minded with a focus on delivering business outcomes
• Proactive and results driven

Key Business Interactions:

• Marketing
• Buying
• Design
• Hire
• Custom Made
• 70% employee discount across all Moss stores.
• Season Ticket Loan.
• Cycle to Work Scheme.
• Discounted PureGym membership.
• Life Insurance.
• Access to Moss Learning.
• Employee Hub with wellbeing, recognition and company up

If you want to know more about MOSS, search #LifeatMoss or TailorYourCareer on LinkedIn