Trading marketing manager

JR United Kingdom; Birmingham; On-site; GBP 40,000 - 65,000; Full time

Job summary

A leading company in the West Midlands is seeking a trade marketing manager to drive retail strategies and in-store activations. With a focus on boosting visibility and sell-through, the successful candidate will collaborate closely with creative teams, ensuring alignment between marketing efforts and retail performance. Ideal candidates will have significant experience in FMCG or retail and possess the ability to adapt strategies based on consumer trends.

Qualifications

• 5+ years of experience in trade marketing, shopper marketing, or brand activation.
• Strong understanding of the convenience retail landscape.
• Blend of creative thinking and commercial acumen.

Responsibilities

• Own the trade marketing strategy across all retail partners.
• Develop impactful in-store activations and promotions.
• Manage the trade marketing calendar and budget.

Skills

Trade marketing

Brand activation

FMCG experience

Creative thinking

Commercial acumen

Job description

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Better Placed Ltd - A Sunday Times Top 10 Employer!

Location:

birmingham, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Views:

4

Posted:

31.05.2025

Expiry Date:

15.07.2025

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Job Description:

We're working with a client who is seeking a trade marketing manager. This role is in the WEST MIDLANDS and you need to be able to travel there and work onsite at least 2 days a week. You will be reporting into the Marketing Director and will have a range of responsibilities including:

• Own the trade marketing strategy across all retail partners
• Develop and implement impactful in-store activations, point-of-sale materials, and promotions that boost visibility and sell-through.
• Manage the trade marketing calendar and budget
• Coordinate with creative and production teams to deliver best-in-class assets for print, digital, and experiential touchpoints
• Monitor competitor activity and shopper trends to inform tactics and adjust strategies in real-time.
• Regularly report on performance, learnings, and opportunities to stakeholders

To be successful you will come with the following:

• 5+ years of experience in trade marketing, shopper marketing, or brand activation, ideally within FMCG or retail.
• Strong understanding of the convenience retail landscape and how to drive sell-through at shelf.
• A blend of creative thinking and commercial acumen