Trade_Marketing_Specialist

0901 Ideal Standard (UK) Ltd (England); United Kingdom; Hybrid; GBP 35,000 - 50,000; Full time

Job summary

A leading manufacturer in ceramics and lifestyle is seeking a Trade Marketing Specialist to activate marketing strategies for the UK market. The ideal candidate will have a degree in a relevant field and prior marketing experience. Responsibilities include implementing global campaigns and supporting local sales through promotions. The position allows for flexible working with two days from home per week.

Qualifications

• Previous marketing experience in related or parallel industry.
• Strong understanding of the full marketing mix, platforms, and channels.
• Experience in a large organization with Group & Local Marketing structure.

Responsibilities

• Activate the Global and UK & Ireland marketing strategy.
• Utilize Global Marketing Campaigns & initiatives as relevant to the channel/country.
• Support local sales teams through country and customer campaigns.

Skills

Project management skills

Budget Management

Strong problem solving and analytical skills

Creative flair

Cross-functional working

Education

Degree level education in relevant field

Professional marketing qualification CIM / IDM

Job description

Trade_Marketing_Specialist page is loaded

Trade_Marketing_Specialist

Apply locations Armitage time type Full time posted on Posted 18 Days Ago job requisition id JR_6842

Shape & Create - And make it happen!

The Villeroy & Boch Group with its Ideal Standard brand is one of the world's leading manufacturers in the ceramics and lifestyle sector. With our innovative and stylish products from the Dining & Lifestyle and Bath & Wellness segments, we have been creating moments and rooms to feel good in since 1748. Our success is based on the passion, design expertise and innovative strength of our more than 13,000 employees in 42 countries.

Want to become part of us? #shapeandcreate

Job Title:

Trade Marketing Specialist

Reporting to:

Marketing Director

Working with the Marketing Director, wider local and central marketing teams, you will be responsible for activating the Global and UK & Ireland marketing strategy. You’ll be the central point for activating centrally driven marketing activities and delivering them to the UK market in the responsible channel. You’ll make sure that the local UK market gets the appropriate coverage and that centrally driven campaigns are adapted to suit the needs of our teams and customers.

MAIN RESPONSIBILITIES:

• Work with Group Brand & Activation to apply and leverage Global Marketing Campaigns & initiatives as relevant to the channel/country – implementing, driving the success and reporting progress and activity back into Marketing Director & Group colleagues
• Execute NPI launches. Working with Group Brand & Activation and relevant Local Product Manager to implement launch strategy
• Feed into group brand & activation local requirements for initiatives and campaigns
• Adapt & translate centrally provided materials to execute group initiatives
• Create local price list and relevant documents
• Collect requirements for POS and customer specific materials
• Provide support to the local sales teams to meet company targets through local country and customer campaigns, promotions, initiatives
• Participate in customer reviews to collect understanding, insight & intelligence and feedback from periodical structured interviews and field visit with local sales.
• Management of customer data lists through SFDC system and external data sources
• Planning, management and execution of local events
• Engages and manages relationships with marketing agencies, print. PR & media relationships (outside of specialist non-res) where needed to be employed locally to deliver activation campaigns

General Experience / Knowledge base:

Degree level education in relevant field or holding professional marketing qualification CIM / IDM preferred

Previous Marketing experience in related or parallel industry

Experience of working in a large organisation with Group & Local Marketing structure

Specific Skills/Experience:

Strong understanding of the full marketing mix, platforms and channels

Project management skills

Budget Management

Strong problem solving and analytical skills

Evidence of creative flair

Behavioural Skills:

• Self-starter
• Good team player
• Cross-functional working
• Well organised
• Results focused
• Deadline driven
• Positive attitude with a passion for impactful marketing and driving strategies forward
• Perseverance and keen to succeed
• Influencing

Location

Hull or Armitage

Ability to have flexible working – 2 days WFH per wk

Think outside the box with us! #shapeandcreate

Welcome to the global job portal of the Villeroy & Boch Group!

The Villeroy & Boch Group is an international progressive company with a long tradition and has been successfully shaping and creating porcelain in the areas of lifestyle, bathroom and wellness for over 275 years. In 2024 Villeroy & Boch completes acquisition of Ideal Standard and joins the ranks of Europe’s largest manufacturers of bathroom products, with around 13.000 employees and a global production distribution network. The complementary strengths of the two companies in terms of regional presence, sales strategies and product and brand portfolio will increase the Groups competitiveness.