Trade Marketing Specialist

Central Employment; Kingston upon Hull; On-site; GBP 40,000 - 60,000; Full time

Job summary

A global consumer products manufacturer in Kingston upon Hull is seeking a marketing professional to activate their UK marketing strategy. This role involves managing local campaigns, collaborating with various teams, and ensuring successful execution of Global Marketing initiatives. Ideal candidates will have manufacturing experience and strong project management skills. A self-starter attitude and ability to influence are essential for success in this dynamic environment.

Qualifications

• Experience in a manufacturing environment within construction or related industry.
• Experience working in a large organisation with Group & Local Marketing structure would be beneficial.

Responsibilities

• Work with Group Brand & Activation to implement Global Marketing Campaigns for the UK.
• Execute NPI launches with relevant Local Product Manager.
• Create local price list and necessary documents.
• Manage customer data lists through SFDC system.
• Engage and manage relationships with suppliers and organisers.

Skills

Strong understanding of the full marketing mix

Project management skills

Budget Management

Strong problem-solving and analytical skills

Evidence of creative flair

Job description

Central are proud to be partnering with a Global manufacturer of consumer products for the construction market.

Working closely with the Marketing Director, wider local and central marketing teams, you will be responsible for activating the Global and UK & Ireland marketing strategy. You'll be the central point for activating centrally driven marketing activities and delivering them to the UK market in the trade channel. You'll make sure that the local UK market gets the appropriate coverage and that centrally driven campaigns are adapted to suit the needs of our teams and customers.

This role would suit a candidate with experience in developing global product for UK customers and operating as a key influencer in a complex matrix structure.

MAIN RESPONSIBILITIES:

• Work with Group Brand & Activation to apply and leverage Global Marketing Campaigns & initiatives as relevant to the UK trade channel — implementing, driving the success and reporting progress and activity back into Marketing Director & Group colleagues
• Execute NPI launches. Working with Group Brand & Activation and relevant Local Product Manager to implement launch strategy
• Feed into group brand & activation local requirements for initiatives and campaigns
• Adapt & translate centrally provided materials to execute group initiatives
• Create local price list and relevant documents
• Collect requirements for POS and customer-specific materials
• Provide support to the local sales teams to meet company targets through local country and customer campaigns, promotions, initiatives
• Participate in customer reviews to collect understanding, insight & intelligence and feedback from periodical structured interviews and field visit with local sales
• Management of customer data lists through SFDC system and external data sources
• Planning, management and execution of local events
• Engage and manage relationships with marketing agencies, print, event and exhibition suppliers and organisers

The ideal candidate will have experience in a manufacturing environment within construction, KBB or a related industry.

Experience of working in a large organisation with Group & Local Marketing structure would also be highly beneficial.

Specific Skills/Experience:

• Strong understanding of the full marketing mix, platforms and channels
• Project management skills
• Budget Management
• Strong problem-solving and analytical skills
• Evidence of creative flair

The behaviour set is as important as the practical skills with this role. The business is in the middle of a change management program and the right individual will respond well to this environment. You will be:-

• Self-starter
• Good team player
• Cross-functional working
• Well organised
• Results focused
• Deadline driven
• Positive attitude with a passion for impactful marketing and driving strategies forward
• Perseverance and keen to succeed
• Influencing

This is a fantastic opportunity to be highly visible within the global organisation, key customers and UK brands. Please reach out for more info.