Trade Marketing Professional

Barilla Group; Belleek; Hybrid; GBP 35,000 - 55,000; Full time

Job summary

An established industry player in the food sector is seeking a dynamic Trade Marketing Professional to join their team. This exciting role involves developing and implementing trade marketing strategies that drive business growth through insightful shopper analysis. You will work closely with sales teams to manage promotional activities and analyze market trends to identify opportunities. If you have a passion for marketing and a strategic mindset, this position offers a unique chance to contribute to a company dedicated to innovation and excellence in the food industry. Join us in shaping the future of food marketing!

Qualifications

• 2-4 years experience in Trade Marketing or Sales, preferably in FMCG.
• Strong quantitative and analytical skills with strategic thinking.

Responsibilities

• Develop and implement trade marketing activities leveraging shopper insights.
• Collaborate with sales teams to manage promotional activations.

Skills

Trade Marketing

Analytical Skills

Project Management

Communication Skills

Strategic Thinking

Education

Master’s Degree in Engineering

Master’s Degree in Business

Master’s Degree in Finance

Master’s Degree in Marketing

Tools

MS Office

SAP

Job description

About Barilla

At Barilla, we believe that every great journey begins with passion and a bold vision. Since our humble beginnings in 1877 in Parma, Italy, we have grown into a global leader in the food industry, committed to progress and excellence.

Today, Barilla operates in over 100 countries and is recognized as the world's top food company by reputation. We have 22 beloved brands, leading the pasta market worldwide, the top ready-made sauces in Europe, a leader in bakery products in Italy, and crispbread products across Scandinavia with Wasa.

Our success is driven by a passionate team of nearly 9,000 employees across 30 plants and offices worldwide, united by a shared mission to nourish the future with purpose and passion.

Are you ready to add your unique flavor to our journey?

Brief Description

Barilla Hellas seeks to recruit a Trade Marketing Professional within the Trade Marketing department, reporting to the Trade Marketing Manager.

The successful candidate will develop and implement trade marketing activities, leveraging shopper insights to drive business growth.

Key Accountabilities

1. Category Value Development

Transform marketing initiatives into category development plans and present them to customers as business opportunities.

1. Promotional Planning & Coordination

Collaborate with sales teams to manage promotional activations at customer and POS levels.

• Evaluate promotional activities
• Conduct business reviews with sales teams

1. Market Share Analysis

Monitor market trends, identify sales opportunities, and develop supporting arguments for category plans.

1. Assortment Priorities & Merchandising Standards

Analyze assortment opportunities per customer and quantify business potential.

1. Shopper Research Coordination

Understand shopper research results and incorporate findings into business development planning.

1. Category Initiatives Presentation

Present category strategies to sales teams, understand category management/planogram principles, and forecast volume targets at product/customer levels.

Qualifications

• 2-4 years experience in Trade Marketing, Marketing, or Sales (preferably in FMCG)
• Master’s Degree in Engineering, Business, Finance, or Marketing
• Proficient in MS Office; SAP experience is a plus
• Strong quantitative and analytical skills
• Strategic thinking with the ability to manage multiple tasks
• Project management skills and a proactive attitude
• Excellent communication and influencing skills
• Fluent in Greek and Business English

Important Information

• The role is based in Athens, Greece, with a hybrid work model.
• Expected start date: July 2025.

At Barilla, we value diversity and are committed to creating an inclusive workplace. We ensure equal employment opportunities for all, regardless of age, race, gender, or other protected characteristics, believing that diversity fosters innovation and success.