Trade Marketing Manager - Veet

Reckitt; Slough; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading consumer goods company in Slough is seeking a strategic professional to enhance their sales execution. The ideal candidate will develop and implement category strategies, collaborate with key retailers, and possess strong FMCG category management experience. They will analyze market dynamics and contribute to effective pricing and promotions. This role offers competitive compensation and benefits, promoting inclusion and employee development.

Benefits

Global share plans

Parental benefits

Mental health programs

Qualifications

• Strong FMCG category management experience.
• Proven commercial acumen and understanding of the customer management process.
• Ability to analyze large, complex data sets.

Responsibilities

• Gather and analyze consumer insights for category strategies.
• Recommend effective pricing and promotion strategies.
• Lead annual category planning.

Skills

Consumer insights

Category analysis

Sales strategy development

Data analysis

Influencing

Education

Degree-level education in Sales or Trade Marketing

Tools

Advanced Excel

Nielsen

IRI

Job description

We are Reckitt, home to the world's best-loved and trusted hygiene, health, and nutrition brands. Our purpose is to protect, heal, and nurture in the relentless pursuit of a cleaner, healthier world. Join us in our mission to make access to high-quality hygiene, wellness, and nourishment a right, not a privilege.

Sales

Our Sales teams help deliver Reckitt's purpose by building shared success with our customers, ensuring access to top-quality products both in-store and online. We focus on outperforming across all channels in highly competitive categories, creating a dynamic, fast-paced environment that encourages collaboration among cross-functional teams. We have around 10,000 salespeople worldwide, working in roles such as Field Sales, Key Accounts, Trade Marketing, and Category Development.

About the role

You will be at the forefront of strategic execution and product delivery within a FTSE 10 company and one of the UK’s top three TV advertisers, with results that consistently outperform competitors.

Our brands are either number 1 or 2 in their primary markets, collaborating with key retailers like Tesco, Boots, Asda, and Sainsbury’s. You will be part of the most successful market innovator in the sector, with 30% of sales over three years driven by new products. Recognized for strong commercial capabilities, Reckitt offers numerous career opportunities.

Responsibilities

• Gather and analyze consumer and channel/customer insights through research to develop category strategies for customer implementation.
• Transfer knowledge of global and local category best practices to sales teams and share local successes globally.
• Develop channel strategies for optimal product assortment and placement, utilizing store shelf space efficiently, satisfying consumer needs, and reducing stock-outs.
• Recommend effective pricing and promotion strategies based on category success models.
• Lead annual category 4Ps planning, translating business objectives into actionable plans for sales execution, identifying gaps, and implementing corrective measures.
• Support market entry and execution of new product development, tracking and analyzing 4Ps in-market.
• Present market, consumer, and category trends to key customers and analyze competitors’ strategies.
• Utilize various data sources to understand market dynamics, competition, customer, and brand strategies.
• Develop trade spend guidelines, allocate top-line budgets, and review field trade spend.
• Assist in developing national and local account-specific promotional programs and key events.
• Contribute to demand planning for products.

Experience

• Degree-level education with a background in Sales or Trade Marketing, with strong FMCG category management experience.
• Proven commercial acumen and understanding of the customer management process.
• Ability to analyze large, complex data sets and develop straightforward plans.
• Effective communication and influencing skills at all organizational levels, with a drive to succeed.
• Strong knowledge of syndicated data sources (Nielsen, IRI, Spectra, Panel Data) and advanced Excel and tech skills.

Skills for success

Consumer insights, shopper insights, customer insights, category analysis, collaboration, influencing, consultative selling, customer and channel strategy, sales strategy development, product planning, business and financial acumen, sales negotiation, P&L management, strategy execution, operational excellence, key account management, field sales management, e-commerce, data analysis, leadership skills.

What we offer

We prioritize inclusion, supporting our employees through global Employee Resource Groups, parental benefits, mental health programs, life insurance, and other local benefits. We offer global share plans, short-term incentives, and a pay-for-performance culture.

Equality

We hire for potential as well as experience. If this role and our company feel like a good fit, we want to hear from you. All qualified applicants will receive consideration regardless of age, disability, ethnicity, religion, family status, sexual orientation, gender identity, veteran status, or other protected categories.