Trade Marketing Manager: Retail Campaigns & Growth

Confidential; Liverpool; On-site; GBP 45,000 - 65,000; Full time

Job summary

Confidential is recruiting a Trade Marketing Manager to lead planning and delivery of campaigns across its wholesale and retail network. This commercially focused marketing role works across brand, retail, wholesale and digital channels to bring campaigns, product launches and seasonal activity to life.

This role suits a creative, commercially minded marketer who understands how brands operate in a retail environment and can take campaigns from strategy through to execution and measurement.

Qualifications

• Proven experience in trade marketing, retail marketing or a closely related consumer marketing role.
• Experience working within a retail, consumer, wholesale or D2C environment.
• Strong understanding of the retail customer journey and how marketing activity can influence awareness, engagement and sales.

Responsibilities

• Develop and deliver trade marketing plans aligned to wider brand and commercial objectives.
• Lead integrated campaigns across wholesale, retail and digital channels, from initial concept through to execution.
• Work closely with wholesale partners to develop effective retail marketing activity that drives visibility, engagement and sales.
• Plan and deliver seasonal campaigns, product launches and key commercial initiatives.
• Develop and manage retail marketing assets including POS, in-store displays, promotional materials and digital content.
• Partner with internal teams across Brand, Ecommerce, Sales and Product to ensure campaigns are aligned and delivered effectively.
• Support the development of customer-facing content across social media, email and other digital channels.
• Use customer, market and competitor insight to identify opportunities and inform campaign planning.
• Manage campaign timelines, budgets, agencies and external partners where required.
• Monitor campaign performance and commercial results, using data and insight to identify opportunities for optimisation.
• Ensure all trade marketing activity is delivered consistently and in line with brand guidelines.
• Keep up to date with retail, consumer and marketing trends to identify new opportunities for the brand and its retail partners.

Skills

Trade marketing experience

Retail marketing

Campaign planning

Project management

Data-driven

Stakeholder management

Education

Marketing degree or related field

Job description

Confidential is recruiting a Trade Marketing Manager to lead planning and delivery of campaigns across its wholesale and retail network. This commercially focused marketing role works across brand, retail, wholesale and digital channels to bring campaigns, product launches and seasonal activity to life.

This role suits a creative, commercially minded marketer who understands how brands operate in a retail environment and can take campaigns from strategy through to execution and measurement.