Retail Trade Marketing Lead

Zachary Daniels Recruitment; West Kirby; On-site; GBP 45,000 - 65,000; Full time

Job summary

Zachary Daniels Recruitment is supporting an established consumer brand to appoint a Trade Marketing Manager. You will lead planning and delivery of campaigns across wholesale and retail, spanning brand, ecommerce and digital channels to strengthen retail presence and partner collaboration.

The role requires a commercially minded marketer who can take campaigns from strategy through execution and measurement, delivering tangible results across multiple channels within a fast-paced environment.

Qualifications

• Proven experience in trade marketing, retail marketing or a closely related consumer marketing role.
• Experience working within a retail, consumer, wholesale or D2C environment.
• Strong understanding of the retail customer journey and how marketing activity can influence awareness, engagement and sales.
• Experience delivering integrated campaigns across physical and digital channels.
• Strong project management skills, with the ability to manage multiple campaigns and deadlines simultaneously.
• Commercially aware, with confidence using campaign and sales data to assess performance and make recommendations.
• Experience working with wholesale partners, retailers, agencies or external stakeholders would be beneficial.
• Strong understanding of digital marketing channels including social media, email and online content.
• Creative thinker who can develop ideas but is equally comfortable managing the detail required to deliver them.
• Excellent communication and stakeholder management skills.
• Highly organised, proactive and comfortable working in a fast-paced, collaborative environment.
• A degree in Marketing, Business or a related discipline would be beneficial, although relevant industry experience will be equally valued.

Responsibilities

• Develop and deliver trade marketing plans aligned to wider brand and commercial objectives.
• Lead integrated campaigns across wholesale, retail and digital channels, from initial concept through to execution.
• Work closely with wholesale partners to develop effective retail marketing activity that drives visibility, engagement and sales.
• Plan and deliver seasonal campaigns, product launches and key commercial initiatives.
• Develop and manage retail marketing assets including POS, in-store displays, promotional materials and digital content.
• Partner with internal teams across Brand, Ecommerce, Sales and Product to ensure campaigns are aligned and delivered effectively.
• Support the development of customer-facing content across social media, email and other digital channels.
• Use customer, market and competitor insight to identify opportunities and inform campaign planning.
• Manage campaign timelines, budgets, agencies and external partners where required.
• Monitor campaign performance and commercial results, using data and insight to identify opportunities for optimisation.
• Ensure all trade marketing activity is delivered consistently and in line with brand guidelines.
• Keep up to date with retail, consumer and marketing trends to identify new opportunities for the brand and its retail partners.

Skills

Trade marketing

Retail marketing

Integrated campaigns

Project management

Stakeholder management

Digital marketing channels

Education

Degree in Marketing or Business

Job description

Zachary Daniels Recruitment is supporting an established consumer brand to appoint a Trade Marketing Manager. You will lead planning and delivery of campaigns across wholesale and retail, spanning brand, ecommerce and digital channels to strengthen retail presence and partner collaboration.

The role requires a commercially minded marketer who can take campaigns from strategy through execution and measurement, delivering tangible results across multiple channels within a fast-paced environment.