Trade Marketing Manager - FMCG Retail

Placements24; Southampton; Hybrid; GBP 32,000 - 45,000; Full time

Benefits offered by this job

Competitive salary

Performance bonus

Medical aid and retirement fund

Generous leave

Car allowance

Job summary

Placements24 in Randburg invites a strategic Trade Marketing Manager to drive in-store marketing, promotions, and brand visibility. You will work with sales and retail teams to align programs with brand objectives, analyze market trends, and optimize POS execution.

The role requires 5–7 years in FMCG trade marketing, strong analytical skills, and proficiency with MS Office and data tools. A hybrid work model applies with on-site store visits and office planning.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum 5–7 years in trade marketing, brand management, or sales within FMCG.
• Proven track record in trade marketing plans and in-store promotions.
• Strong understanding of the retail FMCG environment.
• Excellent analytical and strategic thinking skills.
• Proficient in MS Office, especially Excel and PowerPoint.
• Experience with data analysis tools and retail sales metrics.
• Hybrid work model with field visits and office planning.

Responsibilities

• Develop and implement trade marketing strategies aligned with brand objectives and sales targets.
• Collaborate with sales to understand retailer needs and tailor promotional programs.
• Plan, execute, and evaluate in-store promotions and POS materials.
• Analyze sales data and market trends to identify opportunities for retail execution.
• Manage the budget for trade marketing activities and maximize ROI.
• Build relationships with key retail partners, category managers, and buyers.
• Create presentations for trade customers showcasing brand plans and promos.
• Monitor competitor trade activities and market dynamics.
• Coordinate with external agencies for POS production and deployment.
• Provide insights to marketing and sales teams from retail feedback.

Skills

Analytical skills

Strategic thinking

Problem solving

Negotiation

Communication

Education

Bachelor's degree in Marketing, Business Administration, or related field

Tools

MS Excel

PowerPoint

Data analytics tools

Job description

About the Role

Our client, a leading innovator in the Fast-Moving Consumer Goods (FMCG) market, is seeking a strategic and results-driven Trade Marketing Manager to join their vibrant team in Randburg, Gauteng . This critical role will focus on developing and executing impactful in-store marketing strategies that drive sales, enhance brand visibility, and strengthen relationships with key retail partners. You will be responsible for planning and managing promotional activities, optimizing point-of-sale execution, and leveraging consumer insights to create compelling retail experiences. This is an exceptional opportunity to influence brand performance at the point of purchase within a dynamic FMCG environment. The ideal candidate will possess a deep understanding of the retail landscape, strong analytical skills, and a proven ability to develop and execute successful trade marketing plans. We are looking for a proactive individual who can effectively collaborate with sales, marketing, and retail teams. This role is offered on a Hybrid basis, allowing for effective on-site store visits and strategic office-based planning.

Key Responsibilities

• Develop and implement effective trade marketing strategies and plans aligned with brand objectives and sales targets.
• Collaborate with the sales team to understand retailer needs and develop tailored promotional programs.
• Manage the planning, execution, and evaluation of in-store promotions, merchandising, and point-of-sale (POS) materials.
• Analyze sales data and market trends to identify opportunities for enhancing retail execution and brand presence.
• Oversee the budget for trade marketing activities, ensuring efficient allocation of resources and maximizing ROI.
• Develop strong relationships with key retail partners, category managers, and buyers.
• Create compelling presentations and proposals for trade customers, showcasing brand plans and promotional opportunities.
• Monitor competitor trade activities and market dynamics to ensure competitive positioning.
• Coordinate with external agencies for the production and deployment of POS materials.
• Provide insights and recommendations to the broader marketing and sales teams based on retail feedback and performance data.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 5-7 years of experience in trade marketing, brand management, or sales within the FMCG industry.
• Proven track record of developing and executing successful trade marketing plans and in-store promotions.
• Strong understanding of the retail environment and the FMCG channel.
• Excellent analytical, strategic thinking, and problem-solving skills.
• Proficiency in MS Office Suite, particularly Excel and PowerPoint.
• Experience with data analysis tools and understanding of retail sales metrics.
• Ability to work effectively in a Hybrid model, balancing field visits with office responsibilities.
• Strong negotiation and communication skills.
• Must be based in or able to commute to Randburg, Gauteng .

Benefits

• Competitive annual salary of ZAR.
• Performance-driven bonus incentives.
• Comprehensive medical aid and retirement fund benefits.
• Generous leave entitlement.
• Opportunities for professional growth and career advancement within a leading FMCG company.
• Car allowance for business travel.
• A dynamic and collaborative team environment.