Trade Marketing Manager

JR United Kingdom; Reading; On-site; GBP 35,000 - 55,000; Full time

Job summary

A leading company in home improvement seeks a Trade Marketing Manager to develop and execute marketing strategies for brand growth and customer engagement. This role involves leading campaigns, managing trade events, and fostering relationships with trade partners while ensuring alignment across marketing channels.

Qualifications

• 3–5 years' experience in trade marketing, ideally in bathroom, interiors, or home improvement.
• Strong understanding of retail channels, customer behaviour and merchandising strategy.
• Track record of delivering impactful trade campaigns.

Responsibilities

• Develop and implement targeted trade marketing strategies for product launches.
• Collaborate with sales on customer-specific marketing toolkits.
• Manage and develop a small team while working cross-functionally.

Skills

Stakeholder management

Project leadership

Analytical skills

Job description

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As Trade Marketing Manager, you will be responsible for developing and executing marketing strategies that support brand growth, customer engagement, and sales performance across the trade channel. From leading promotional campaigns to managing toolkits and trade events, this role is about delivering results that matter—while shaping how the brand shows up in-store and online.

Key Responsibilities

• Develop and implement targeted trade marketing strategies to support product launches, seasonal campaigns, and national promotions.
• Collaborate with sales leaders to design and deliver customer-specific marketing toolkits and POS materials.
• Own the trade show and events strategy—identifying opportunities, managing logistics, and delivering impactful presence.
• Build and maintain strong relationships with trade partners, enhancing brand visibility and loyalty.
• Track campaign performance and ROI, using data to inform future activity and investment decisions.
• Work closely with product, digital, brand and creative teams to ensure alignment across marketing touchpoints.
• Lead customer communications in line with the brand's tone and positioning.
• Manage and develop a small team while working cross-functionally with senior stakeholders.

What We're Looking For

• 3–5 years' experience in trade marketing, ideally in the bathroom, interiors, or home improvement sectors.
• A strong understanding of retail channels, customer behaviour and merchandising strategy.
• A track record of delivering trade campaigns that drive commercial impact.
• Excellent stakeholder management, project leadership, and analytical skills.
• A hands-on team leader with the ability to influence and drive change.