Trade Marketing Manager

Wahl UK Ltd; Ramsgate; Hybrid; GBP 35,000 - 50,000; Full time

Job summary

A leading company in professional grooming tools is seeking a dynamic Marketing Professional. This hybrid position involves driving brand visibility through strategic trade marketing campaigns, managing retailer relationships, and collaborating with cross-functional teams to support growth and sales initiatives.

Qualifications

• Minimum 3 years in trade marketing or similar role.
• Proven experience in driving trade growth.
• Strong skills in negotiation and relationship building.

Responsibilities

• Design product promotional campaigns for online and in-store.
• Manage budget for trade marketing activities.
• Build relationships with key retailers and manage exhibitions.

Skills

Negotiation

Market Analysis

Communication

Collaboration

Social Media Management

Results-Driven

Analytical Skills

Job description

Wahl are a global leader in the manufacturing of professional barbering, hairdressing and animal grooming electricals.

If you are a dynamic marketing professional with a passion for professional barbering, hairdressing and animal grooming, then we have an opportunity for a results-driven individual to join our sales and marketing team.

Reporting to the Senior Trade Marketing Manager – Western Europe, this role will be responsible for driving growth by increasing brand and product visibility through online and in-store activations with key retailers in the UK. This position will work closely with the UK Sales Manager and collaborate with the wider EMEA trade marketing team.

Skills and Experience

• Experience: A minimum of 3 years of experience in trade marketing or a similar role within the personal care or beauty industry.
• Results-Driven: Experience of driving growth at trade level and passionate about professional personal care.
• Skilled Negotiator: Track record of securing best brand and product coverage with retailer through negotiation.
• Social Media: Experience activating with retailers across organic and paid media.
• Excellent Communicator: Creates and maintains strong relationships with key internal and external stakeholders.
• Collaborates: Works across multiple departments to develop and deliver trade marketing plans in the UK and EMEA teams.
• Analytical: Ability to analyse market data and derive actionable insights to inform marketing strategies.

Key Responsibilities and tasks will include:

• Product Promotion: Design and deliver product promotional campaigns, including omni-channel online activations, in-store displays and point-of-sale materials to increase product visibility and sales.
• Product Launch: Create and build on existing marketing collateral to successfully launch product with key accounts, utilising retailer’s marketing mix to ensure maximum brand coverage and sales.
• Retailer Relationship Management: Build and maintain strong relationships with key retailers to ensure successful collaboration and product placement.
• Event Management: Responsible for managing exhibitions, trade events/fairs and education events.
• Budget Management: Manage the trade marketing budget for the UK.
• Reporting: Track retailer performance to ensure sales targets are met. Measure and report on effectiveness of trade marketing initiatives, making recommendations and adapting to meet objectives.
• Insights: Identify retailer and specific end-user needs and preferences to inform marketing decisions. Monitor competitor activity to identify additional growth opportunities.

Hours: 37.5 hours per week – Monday to Friday 8:30am – 5:00pm

This is a hybrid position, with at least 2 days in the office per week, and travel required to customers around the UK.