Trade Marketing Manager

Mark Anthony Wine & Spirits; London; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

Mark Anthony Brands is looking for a Trade Marketing Manager to drive the marketing strategy for their UK portfolio. This role entails enhancing brand visibility, collaborating with sales, and executing promotional campaigns. The ideal candidate should have a background in trade marketing within the beverage industry and a Bachelor's degree.

Qualifications

• 4+ years of experience in shopper, retail, or trade marketing within the beverage or FMCG industry.
• Proven ability to think strategically and lead marketing plans.
• Experience creating in-store marketing assets and managing partnerships.

Responsibilities

• Implement shopper marketing strategies to enhance brand visibility.
• Collaborate with sales teams for product placement.
• Design and execute impactful promotional campaigns.

Skills

Strategic Thinking

Project Management

Collaboration

Communication

Education

Bachelor’s degree in Business, Marketing, Commerce

Tools

POS Marketing Assets

Job description

Social network you want to login/join with:

Mark Anthony Brands UK is an entrepreneurial drinks company, built from the ground up by thinking differently, innovating and doing the unexpected. Our company is rooted in family values, a bold vision and relentless determination to continuously raise the bar and make a positive difference in consumers' lives. Founded in 1972, we’ve grown organically from a one-person import wine business into an international drinks company whose hallmarks include a portfolio of luxury wineries and iconic beverage brands, including White Claw Hard Seltzer, Mike’s Hard Lemonade, Cayman Jack, Glendalough Whiskey & Gin, and Más+ by Messi.

At Mark Anthony Brands we hire passionate people because nothing great is done without passion. We trust those closest to the work to do what’s right, to act like an owner. We are growing a lasting legacy, where people come first.

Location

Your primary place of work will be our London office, with occasional national travel as required for this role. We love the vibrant atmosphere of our office, which fosters collaboration and celebration. That said, we also value the flexibility and productivity that working from home can provide, so we offer a hybrid work arrangement to support our staff's needs.

What you’ll do

As our new Trade Marketing Manager you will play a key role in wider UK portfolio strategy, acting as a key bridge between marketing campaigns and both retail and On-Trade execution for standout brands including White Claw Hard Seltzer, the brand-new Tequila Smash, White Claw Vodka, the much-anticipated hydration launch Mas+ by Messi and other upcoming NPDs. This role will focus on four key areas: Conversion at Shelf, Retail Promotions, Visual Merchandising, Activations and POS development.

You will also collaborate closely with the sales and brand teams to ensure our brands deliver exceptional shopper experiences in both digital and physical environments. You will play a vital role in executing impactful activations that drive trial, repeat purchase and brand advocacy, while staying true to our brands’ positioning and values.

Additional key responsibilities include:

• Implement shopper marketing strategies to enhance our brands’ visibility and drive purchase intent at the point of sale.
• Collaborate with category management and sales teams to secure optimal product placement, ensuring alignment with the customer’s priorities and strategies.
• Design and execute impactful promotional campaigns that resonate with target shoppers, ensuring flawless execution across key retail accounts.
• Build strong partnerships with retailers media teams to co-create in-store and online promotions that leverage seasonal trends and align with brand objectives.
• Create and oversee the deployment of premium-quality point-of-sale (POS) materials and displays that elevate our brands’ presence.
• Ensure consistent brand representation and a seamless shopper experience across all touchpoints.
• Plan and execute engaging trade shows, sampling events, On-Trade activations and in-store media that introduce shoppers to our brands, driving education, trial and rate of sale.
• Manage relationships with agencies and vendors, overseeing POS production, sample distribution, and reporting on activation effectiveness.
• Support with analysis of shopper behavior and retail data to uncover insights that inform marketing strategies and highlight growth opportunities.
• Partner with insights and analytics teams to measure and optimize the effectiveness of shopper marketing initiatives.

What you’ll bring

• Bachelor’s degree in Business, Marketing, Commerce, or a related field.
• 4+ years of experience in shopper, retail, or trade marketing within the beverage or FMCG industry.
• Proven ability to think strategically and lead the development and execution of long-term marketing plans.
• Experience creating in-store marketing assets and managing partnerships with POS vendors.
• Strong interpersonal skills with the ability to communicate effectively and collaborate across teams and stakeholders.
• Excellent organizational and project management skills, with the ability to manage multiple campaigns and meet deadlines.

Who you are

• Strong collaboration, teamwork and relationship building skills across multiple levels and functions in an organization.
• Sophisticated organization skills including the ability to prioritize and manage multiple projects.
• Have a positive, proactive ‘can do’ attitude and an ambitiously curious mindset to be best in your craft.
• Creative thinker with an eye for detail and a passion for delivering premium shopper experiences.
• Passionate about innovation and posses a deep understanding of the drinks market landscape.
• Self-motivated with a sound sense of ownership and accountability.
• Excellent problem-solving and project management skills.
• Result driven and can handle ambiguity.

We thank all candidates for their curiosity about MAB UK and we will get in touch with those candidates that are under consideration. If you are contacted for an interview and require accommodation during the recruitment process, please contact your recruiter.

________________________________________________________________________

At Mark Anthony Brands, we exist to Unearth the Extraordinary:

Our Purpose is not just a statement; it is a call to action that binds us together and ignites our passion for making a difference. It is the driving force behind why we do what we do every single day, connecting our global organization across all business units, roles, and locations. We are:

Best in Our Craft
We set the standard with a pursuit of excellence that can be found in everything from our products and processes to our plants and people.

Ambitiously Curious
We stay curious, dreaming big and navigating the unknown with an enduring belief in better.

Made With Humility
We bring humility, authenticity, fun, and support to every collaboration and celebrate wins as a team.

Daringly Disruptive
We disrupt the status quo, moving fast to seize opportunities and acting scrappy to stay ahead of industry giants.

________________________________________________________________________

Mark Anthony Brands is an equal opportunity employer. We encourage applications from individuals of all backgrounds who are eligible to work in the UK.