Trade Marketing Manager

Whittard Trading Limited; Abingdon; Hybrid; GBP 45,000 - 65,000; Full time

Benefits offered by this job

Hybrid working

Generous holiday allowance

Up to 50% store discount

Monthly product allowance

Wellbeing portal

Employee Assistance Programme

Flexible working opportunities

Family-friendly benefits

Job summary

Whittard of Chelsea seeks a Trade Marketing Manager to lead the global wholesale trade marketing strategy and ensure brand plans translate into compelling activations across the UK, US, EMEA and APAC. You will work with Sales, Brand Marketing, Creative and Product teams to maintain Whittard's premium representation across wholesale channels.

The role offers hybrid working, a generous holiday allowance, substantial product discounts and investment in professional training and development.

Qualifications

• Proven experience in trade, shopper or customer marketing, ideally within FMCG or premium retail environments.
• Strong track record developing channel plans and joint business with retailers or wholesale partners.
• Commercially minded with strong analytical skills and ROI evaluation.
• Excellent relationship builder with stakeholders across functions, markets and seniority.

Responsibilities

• Develop and deliver the annual global trade marketing strategy.
• Create and manage trade marketing toolkits, launches, merchandising and POS materials.
• Partner with Wholesale teams to support opportunities, plans and events.
• Identify best practices across markets and scale them globally.
• Manage trade marketing investment and measure performance for ROI.

Skills

Trade marketing experience

Shopper marketing

Customer marketing

Channel plans

Retail partnerships

ROI analytics

Relationship building

Organised and proactive

International markets

Tools

FMCG mindset

Job description

At Whittard, we’re passionate about bringing luxury tea and coffee to our communities. We’ve been achieving this goal since 1886, and have ambitious objectives to grow our business, with each role being key in delivering these. The Trade Marketing Manager is an exciting opportunity to be part of this journey and join the Marketing team at our Milton Park offices.

You will lead the development and delivery of our global wholesale trade marketing strategy, ensuring our brand and commercial plans are translated into compelling customer and channel activations across the UK, US, EMEA and APAC markets. Working closely with Sales, Brand Marketing, Creative and Product teams, you'll ensure Whittard is consistently represented to the highest standard across all wholesale channels.

In return, you'll benefit from hybrid working, a generous holiday allowance, fantastic product discounts and investment in your professional training and development.

Responsibilities

• Develop and deliver the annual global trade marketing strategy, aligning channel, customer and commercial priorities with the wider brand and product calendar.
• Create and manage engaging trade marketing toolkits, including launch campaigns, merchandising guidance, promotional mechanics, point-of-sale materials and training resources for key markets.
• Partner with Wholesale teams to support new business opportunities, customer plans, key account pitches, range reviews and trade events.
• Identify successful activations across markets and scale best practices globally, driving continuous improvement and sharing insights across the business.
• Manage trade marketing investment and performance measurement, ensuring activity delivers commercial results and a strong return on investment

About You

• Proven experience in trade, shopper or customer marketing, ideally within FMCG, food and beverage, premium retail or gifting environments.
• Strong experience developing channel plans, customer activations and joint business plans with retailers, distributors or wholesale partners.
• Commercially minded with strong analytical skills and experience evaluating promotional performance, budgets and ROI.
• An excellent relationship builder who can influence stakeholders across functions, markets and seniority levels to deliver shared goals.
• Organised, proactive and solutions-focused, with a passion for premium brands and a desire to drive growth in international markets
• Generous holiday allowance + enjoy your birthday off.
• Up to 50% store discount on Whittard products.
• Monthly product allowance.
• Access to our wellbeing portal and Employee Assistance Programme.
• Flexible working opportunities.
• Selection of family-friendly benefits

…and much, much more!

At Whittard of Chelsea, we believe great teams are built by bringing together people with different perspectives, backgrounds, and experiences. We're committed to creating an inclusive workplace where everyone is able to thrive, and are a proud Equal Opportunity Employer.

As friendly fanatics who genuinely love what we do, we're passionate about creating a welcoming experience from the very first conversation. If you need any reasonable adjustments during your application or interview process, please get in touch with us at [e-mail]. We'll be happy to support you.

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