Tour Marketing Director

Live Nation Entertainment; London; On-site; GBP 60,000 - 90,000; Full time

Job summary

Live Nation Entertainment is seeking a passionate Director of Tour Marketing to lead innovative marketing campaigns for live music tours across EMEA. This role demands strong relationship skills and a collaborative mindset in a fast-paced environment. Ideal candidates will have extensive marketing experience in live music, excellent communication abilities, and a proactive attitude towards problem-solving.

Benefits

Unlimited annual leave

Tickets to shows and festivals

Onsite gym equipment

Complimentary coffee bar

Qualifications

• Substantial marketing experience in live music entertainment or industry related field.
• Proven track record of outstanding client relationships.
• Ability to communicate strategic initiatives and navigate complex situations under pressure.

Responsibilities

• Act as the key internal contact for artist management teams.
• Create and maintain relationships with external company partners.
• Develop detailed briefs for international promoters and marketing teams.

Skills

Marketing experience in live music

Client relationship management

Communication skills

Organizational skills

Microsoft Office Suite

Project management software usage

Job description

Job Summary:

Company: Live Nation

Department: Global Touring

Location: Farringdon, London

Reports to: Senior Marketing Director, International

Working Hours: Full time

Job Type: Permanent

Role Description

The Director of Tour Marketing will be part of the Tour Marketing team which is responsible for supporting our artist agency and management representative partners in the development of marketing campaigns for internationally booked club, theatre, arena, and stadium tours across EMEA. This person will provide best in class service and foster strong relationships with our partners. They will act as a strategic partner to our clients in developing marketing plans and work internally with subject matter experts to develop the most innovative and effective marketing proposals. Bottom line, they are responsible for elevating the level of service we provide to our touring clients.

What it’s like to work in the Team

Live Nation’s Concerts Division is where tours are born, artists come to life, and fans get to experience the rush of live music. The EMEA Global Touring team is a diverse group of individuals, made up of promoters, marketing, ticketing, finance and production. We foster a fun and upbeat work culture with no shortage of opportunities.

We want everyone to feel like they belong and can thrive in our community, so we strive to help you achieve your career and personal goals. Live music is our passion and where we find our common ground. There has never been a better time to join Live Nation.

What we can offer you

Live Nation offers impressive employee benefits including tickets to shows and festivals and unlimited annual leave. The Farmiloe Building in Farringdon, London is a beautiful office to work in. Staff can enjoy use of arcade games in the basement games room, onsite gym equipment plus fitness and meditation classes. In addition to this, the office has a fully stocked complimentary coffee bar with barista to serve you your favourite coffee as you walk into the office and offers heavily subsidised lunch options. We hold regular staff events in our atrium stage space including hosting speakers and open mic nights to showcase Live Nation employee talent.

Who you are

A relationship driven individual who is passionate about live music and the future of marketing. You are a natural leader and are able to manage and motivate a team to deliver. You are an excellent communicator and relationship builder and develop and maintain strong professional relationships with both internal and external stakeholders. You are a partner to our client and artist teams, not an order taker - you help advise and collaborate with them to balance priorities and ensure we are developing the best marketing plans to achieve their goals. You are adept at translating client and artist needs into actionable insights and can clearly communicate with internal teams to deliver marketing plans that meet their goals. You work well in a collaborative, fast paced environment and are excited about the future of live event marketing. You are an expert at managing multiple projects, stakeholders, and priorities at the same time. You are passionate about music and being part of a team that connects fans to the artists they love.

Competencies / Skills / Knowledge / Experience

• Substantial marketing experience in live music entertainment or industry related field
• Proven track record of outstanding client relationships
• Ability to clearly communicate strategic initiatives and navigate complex situations under pressure
• Strong written and oral communication skills
• Exceptional written and verbal communication skills to professionally present marketing concepts and strategies to artist management
• Ability to prioritise and meet deadlines
• Excellent organisational skills and attention to detail
• Strong time management skills and attention to detail
• Ability to recognise and define problems, collect information, establish facts, and implement innovative solutions
• Strong Microsoft Office Suite, G-Suite skills
• Ability to learn and efficiently use project management software/tools

Behaviours

The following attributes determine how the role will be carried out and are required to be a success

• Work well in a team environment
• Ability to adapt, communicate and manage in a fast-paced environment
• Highly organised with a proactive work ethic
• Passionate about music and live experiences
• Creativity skills and problem-solving aptitude

What the role includes

• Act as the key internal contact for artist management teams for Live Nation Tours
• Create and maintain relationships with external company partners, including artists, managers, and agents, to provide excellent client services
• Work cross functionally with various internal teams to guide the development of tour marketing campaigns for multiple Live Nation tours
• Develop detailed briefs for international promoters and marketing teams to produce industry-leading campaigns
• Analyse past purchaser data and use research tools to drive decisions and shape marketing strategy for tours
• Manage marketing budgets for tours to achieve business objectives
• Coordinate multiple teams of experts to successfully execute marketing campaigns inclusive of, but not limited to, advertising, promotions, media events and PR and content creation
• Coordinate the development of tour assets including radio spots, TV spots, video ad units, static banner assets, social content, etc. in partnership with creative teams
• Work with internal stakeholders to provide post show marketing analytics recaps to artists
• Develop established relationship and partnership with Talent Buyers on Touring and Talent team
• Work closely with Live Nation Partnership teams to develop and fulfil partner agreements
• Manage pre-show/day of show press with press teams for Live Nation concerts – on occasion acting as contact for international media

Equal Opportunities

We are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion. You will be working in an inclusive environment and be encouraged to bring your whole self to work. We will do all that we can to help you successfully balance your work and homelife. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. It’s talent that matters to us and we encourage applications from people irrespective of their gender identity, race, sexual orientation, religion, age, disability status or caring responsibilities.

The Company

Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 500 million tickets sold annually and more than 12,000 clients worldwide. Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 40,000 shows and 100+ festivals annually for nearly 4,000 artists in over 40 countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect over 1,000 brands with the 98 million fans that attend Live Nation Entertainment events each year. For additional information, visitwww.livenationentertainment.com

APPLICATION DEADLINE: Wednesday 30th July 2025. We reserve the right to close applications at any time so encourage early application where possible.

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