Tour Manager

Thatchers Cider; Sandford-on-Thames; On-site; GBP 24,000 - 32,000; Full time

Job summary

Thatchers Cider is seeking a Tour Manager to lead and develop the visitor experience at Myrtle Farm. You will deliver engaging, informative tours, welcome visitors, and tell the Thatchers story from heritage to production.

The role requires coordinating bookings, collaborating across the business and ensuring safety and quality in all visitor interactions. You will need strong communication, organisational skills and a passion for cider and countryside heritage, with flexibility for weekends and

Qualifications

• Experience in tourism, hospitality, events or visitor attractions.
• Excellent organisational skills with bookings and schedules.
• Strong customer-focused and professional communication.
• Willingness to work weekends/evenings/seasonal events.
• Interest in cider, farming, heritage or local tourism.
• Comfortable presenting to groups of different sizes.
• Ability to work flexibly and independently.
• Proactive team player who can use initiative.

Responsibilities

• Lead and develop the tour experience at Myrtle Farm.
• Welcome visitors and deliver excellent service at every stage of the visit.
• Tell the Thatchers story including history, cider-making and Somerset heritage.
• Coordinate tour bookings and group visits for a smooth experience.
• Collaborate with mill, shop, Railway Inn and wider business for an authentic experience.
• Ensure tours are safe and compliant with site rules and food production standards.
• Maintain high standards of presentation in visitor areas and tasting spaces.
• Support tasting sessions and visitor engagement activities.
• Gather visitor feedback to continually improve the tour experience.
• Represent Thatchers brand with pride, professionalism and enthusiasm.

Skills

Communication

Tourism Experience

Organization

Customer Service

Interest in Cider

Public Speaking

Flexibility

Team Player

Job description

Who are Thatchers Cider?

Thatchers Cider is a fifth generation family owned business based in Somerset, who have been turning apples into quality cider since 1904. We’ve grown a lot since then, thanks to big investments in marketing, people development, innovative tech, and our world-class cider mill. But guess what? We’re just getting started.

Role & Responsibilities

We are looking for an enthusiastic, organised and people-focused Tour Manager to lead and develop the visitor experience at Myrtle Farm. This role will be responsible for delivering engaging, informative and memorable tours that showcase the Thatchers story, our cider-making heritage, our orchards and our commitment to quality. The Tour Manager will ensure every visitor receives a warm welcome and leaves with a strong understanding of our brand, values and passion for cider-making.

Key Responsibilities

• Lead, manage and develop the tour experience at Myrtle Farm, ensuring tours are consistently engaging, informative and professionally delivered.
• Welcome visitors and create a positive first impression of Thatchers, delivering excellent customer service at every stage of the visit.
• Tell the Thatchers story with confidence, covering our history, cider-making process, orchards, products and Somerset heritage.
• Coordinate tour bookings, schedules, group visits and visitor communications, ensuring a smooth and well-organised experience.
• Work closely with colleagues across the cider mill, shop, Railway Inn and the wider business to ensure visitors receive an authentic and joined-up experience.
• Ensure all tours are delivered safely and in line with site rules, health and safety requirements and food production standards.
• Maintain high standards of presentation across visitor areas, ensuring tour routes, tasting areas and guest spaces are clean, tidy and welcoming.
• Support tasting sessions, product sampling, and visitor engagement activities in a responsible and knowledgeable way
• Gather visitor feedback and use it to continually improve the tour experience.
• Represent the Thatchers brand with pride, professionalism and enthusiasm.

What we’re looking for

• A confident communicator who enjoys meeting people and bringing stories to life.
• Previous experience in tourism, hospitality, events, customer service, retail or visitor attractions would be beneficial.
• Excellent organisational skills, with the ability to manage bookings, schedules and visitor expectations.
• A warm, friendly and professional approach, with a strong focus on customer experience.
• An interest in cider, food and drink, farming, heritage or local tourism.
• Comfortable presenting to groups of different sizes and adapting style to suit different audiences.
• Able to work flexibly, including occasional weekends, evenings or seasonal events where required.
• A proactive team player who can work independently and use initiative.

What we offer

• Competitive salary and benefits.
• The opportunity to be part of a proud Somerset family business with a long standing heritage.
• Training and support to develop your knowledge of cider-making, our products and the Thatchers story.
• The chance to play a key role in shaping and growing the visitor experience at Myrtle Farm.

Find out more about the family who have perfected the craft of cider making, over four generations.