Title Sales Engineer

Imagine Communications; Elmbridge; On-site; GBP 50,000 - 90,000; Full time

Job summary

An innovative company is seeking a Sales Engineer with expertise in Advertising Technology. In this dynamic role, you'll engage with clients, lead technical presentations, and collaborate with cross-functional teams to drive sales success. Your ability to articulate complex concepts clearly will be crucial in fostering customer relationships and ensuring solution adoption. This position offers the chance to work in a collaborative environment while traveling across the EMEA region, engaging with top media organizations. If you're passionate about technology and enjoy building relationships, this opportunity is perfect for you.

Benefits

Generous Pension

Private Medical Insurance

Dental Insurance

Travel Insurance

Subsidised Gym Membership

Life Assurance

Group Income Protection

Employee Assistance Program

Qualifications

• Experience in the Advertising Technology space is essential.
• Ability to translate technical concepts for non-technical stakeholders.
• Strong public speaking and presentation skills required.

Responsibilities

• Provide pre-sales technical expertise to support sales opportunities.
• Develop pitch materials and maintain solution databases.
• Lead technical presentations and demonstrations to stakeholders.

Skills

Technical Presentation Skills

Customer Engagement

Media Workflows Knowledge

Salesforce CRM

Public Speaking

Relationship Building

Adaptability

Technical-to-Non-Technical Translation

Education

Bachelor's Degree in a Relevant Field

Tools

Salesforce

CRM Tools

Job description

Overview

Every day, Imagine Communications is delivering billions of media moments all over the world —anywhere, anytime and on any device. Imagine Communications delivers innovative, end-to-end media software and networking solutions to over 3,000 customers in more than 185 countries, including the top broadcast facilities and the most technologically advanced sports and live-event venues.

Why Imagine?

Imagine Communications offers a generous pension to all our employees, private Medical and Dental. We like to make sure all our employees are safe when travelling so we’ve got travel insurance covered too. Employee Wellbeing is a priority for us, so all employees and their family have access to our EAP service. We have subsidised Gym membership, Life assurance and Group income protection.

A Bit About The Role

Reporting Structure & Industry Expertise

Reporting to the SVP of Global Sales – AdTech, with a dotted-line to the VP of Sales EMEA – AdTech, this role requires a technically adept professional with deep expertise in the Advertising Technology space. You bring hands-on experience in media workflows, ideally from within the television or broader media industry, and a strong working knowledge of the Imagine Landmark Sales solution—a critical qualification for success in this position.

Customer Engagement & Solution Delivery

As a Sales Engineer, you will lead technical presentations and demonstrations of our AdTech solutions to a range of stakeholders—from C-level executives and subject-matter experts to operational end-users. Your ability to clearly articulate complex technical concepts and value propositions is essential in driving solution adoption and sales success.

Internal Collaboration & Strategic Contribution

This position demands close collaboration with cross-functional teams and alignment with sales leadership to ensure strategic consistency. You will be responsible for developing compelling pitch materials, maintaining solution databases, and providing pre-sales support that aligns with client goals and business outcomes.

Work Style & Regional Travel

You thrive in both collaborative team environments and when working independently. The role requires flexibility and a proactive mindset, with the expectation of regular travel across the EMEA region to engage directly with media and broadcast organizations at all levels of their operation.

Presentation Skills & Presence

Strong public speaking skills and the ability to confidently "own the room" are vital. Your presence, both in-person and virtual, will influence decision-makers and help drive meaningful business conversations around our AdTech offerings.

Key Responsibilities:

• Provide pre-sales technical expertise to Executive Sales and Regional Sales Managers, supporting them through the solution development cycle while they lead sales opportunities and commercial negotiations.
• Develop and maintain in-depth knowledge of Imagine Communications' product portfolio, with a focus on effectively positioning solutions to meet customer needs and industry workflows.
• Proactively identify new business opportunities through direct customer engagement, qualify leads, and track progress using Salesforce and other CRM tools.
• Take ownership of responses to RFPs (Request for Proposals), ensuring technical compliance, alignment with customer requirements, and clear articulation of value.
• Collaborate with Product Line Managers and cross-functional teams to define and execute strategies that help secure new business.
• Collaborate with VP, AdTech Strategy on solution architecture, pitch-strategies, and presentation workflow to align with Sales leadership
• Ensure key accounts are consistently informed about the full range of Imagine’s products, solutions, and roadmap developments.
• Respond to product-related inquiries, providing consultative guidance on functionality, compatibility, and systems integration best practices.
• Design, prepare, and deliver tailored solution demonstrations—both remotely and in-person—to various stakeholders, including technical teams and executive decision-makers.
• Lead or support the planning and execution of technical Proof of Concepts (PoCs), ensuring measurable success criteria and customer satisfaction.
• Stay current on media industry and broadcast technology trends, competitive offerings, and market developments within the EMEA region.
• Demonstrate a strong understanding of broadcast and media-specific terminology, workflows, and infrastructure (e.g., playout, traffic, ad sales, rights and scheduling, and IP-based systems).
• Collaborate with Product Management teams to provide structured feedback on product performance, customer use cases, and feature enhancement opportunities.
• Represent Imagine at industry events, trade shows, and customer forums as needed, including booth setup, demonstrations, and technical discussions.
• Maintain, configure, and update demo systems and environments to reflect the latest product features and integrations.
• Willingness and ability to travel across the EMEA region, often on short notice, to meet with clients and support field engagements.
• Depending on experience, this position may offer a management opportunity with other sales engineers in other Imagine markets and product lines.

About You

Communication Skills

• Technical-to-Non-Technical Translation: Ability to clearly explain complex technical concepts to non-technical stakeholders like executives, producers, or creative leads.
• Active Listening: Truly hearing the client’s challenges and tailoring solutions accordingly.
• Presentation Skills: Comfortable leading demos, workshops, and client meetings with confidence and clarity.

Relationship Building

• Customer Empathy: Understanding the unique pain points and workflows of media clients (e.g., broadcasters, digital publishers).
• Trust Building: Becoming a credible advisor, not just a product expert.
• Long-Term Engagement: Helping nurture relationships that extend beyond the initial sale.

Collaboration & Teamwork

• Cross-Functional Communication: Partnering smoothly with Sales, Product, Marketing, and Support teams.
• Feedback Looping: Being the voice of the customer to internal teams—translating field feedback into product or solution enhancements.

Adaptability & Poise

• Composure Under Pressure: Handling tough questions or unexpected technical issues during demos without losing confidence.
• Flexibility: Adapting messaging or approach based on the audience—whether you’re speaking with a CTO, ad ops specialist, or a broadcast engineer.

Persuasion & Influence

• Solution Selling Mindset: Framing the technology in terms of business value, media-specific ROI, and audience impact.
• Handling Objections: Addressing concerns constructively while steering the conversation forward.

Cultural Awareness

• Particularly important in EMEA or global roles—being mindful of regional business norms, communication styles, and media landscape variations.

Celebrating difference, together stronger

At Imagine Communications, we do not just accept difference — we celebrate it, we support it, and we thrive on it for the benefit of our customers, our employees, our products, and our communities. We are committed to providing an environment of mutual respect. Imagine Communications is proud to be an equal opportunity workplace and is an affirmative action employer.