TikTok Shop - Seller Incentive Strategy Manager, EU

TikTok; London; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading social media platform is seeking a Seller Incentive Strategy Manager in London. The successful candidate will design incentive programs to enhance seller performance and analyze sales data for improvements. A minimum of a Bachelor's degree and 3+ years in user growth or e-commerce is required. Familiarity with SQL and data analytics tools is preferred. This role offers a dynamic work environment with opportunities for creative input.

Qualifications

• 3+ years in user growth, gamification, or related e-commerce products.
• Understanding of conversion funnels and user profiling.
• Strong logical thinking and goal-setting skills.

Responsibilities

• Design and develop incentive programs aligned with business goals.
• Analyze sales data to improve programs.
• Manage incentive program budgets and track expenditures.

Skills

User growth strategy

Data analysis

Gamification

Communication

Problem-solving

Education

Bachelor's degree or higher

Tools

SQL

Tableau

Data analytics tools

Job description

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TikTok Shop - Seller Incentive Strategy Manager, EU, London

Client: TikTok

Location: London, United Kingdom

Job Category: Other

EU work permit required: Yes

Job Reference:

a9106528e995

Job Views:

15

Posted:

12.08.2025

Expiry Date:

26.09.2025

Job Description:

About the team:

The merchant acquisition and incubation team in TikTok Shop UK aims to attract and onboard sellers, nurturing them to growth through scaling initiatives.

About the role:

The Seller Incentive Strategy Manager will develop, implement, and manage incentive programs to enhance seller performance and engagement. The role requires strategic thinking, analytical skills, and a deep understanding of sales and motivation techniques.

Responsibilities:

1. Incentive Program Development: Design and develop incentive programs aligned with business goals, including segmentation, lifecycle management, and A/B testing. Collaborate with cross-functional teams for integration.
2. Performance Analysis: Analyze sales data to identify trends and improve programs; monitor and adjust programs based on data.
3. Stakeholder Collaboration: Work with finance, product, and marketing teams; communicate program details to stakeholders.
4. Budget Management: Manage incentive program budgets, track expenditures, and report on financial performance.
5. Compliance and Best Practices: Ensure programs comply with legal requirements and industry standards.
6. Reporting and Documentation: Prepare reports on program performance; maintain detailed documentation.

Minimum Qualifications:

1. Bachelor's degree or higher, with 3+ years in user growth, gamification, or related e-commerce products.
2. Data sensitivity, understanding of conversion funnels, user profiling, segmentation.
3. Strong logical thinking, goal setting, and priority assessment skills.
4. Independent, communicative, result-oriented, motivated, and capable of handling stress.

Preferred Qualifications:

1. Experience with SQL, Tableau, and data analytics tools.
2. Structured thinking, adaptability, and ability to explain complex concepts simply.
3. Proactive, resilient, and able to work under pressure.
4. Ownership of performance, results-driven, and excellent communication skills.